FL@33, contact@flat33.com | Stereohype

STEREOHYPE | LOGO
Stereohype.com launched in October 2004 as an international platform showcasing both emerging and established talent, alongside a graphic art label known for its popular range of prints and button badges. Stereohype was set up in London, where it was based between 2004–2023. It is now registered in the UK, with wholesale orders for UK-based stockists shipped within the UK, while the rest of the world is served via the European Union, from France.
___ FL@33 created Stereohype's logo and its playful, versatile and ever-evolving visual identity in combination with its different mascot squirrels. The flexible identity has been applied across designs for Stereohype's clothing range, postcards and posters, stickers, embroidered labels, tags, custom shoelaces, multi-purpose swing tags, button badges, various packaging solutions, T-shirt hangers, exhibitions, giant party squirrel sculptures and the redesigned online boutique (v.2) – relaunched in 2015.

THE LOGO
All logo variants were developed and designed by FL@33's Tomi Vollauschek to maximise flexibility across different media, printing and embroidery techniques and materials.
___ The custom-designed outlined version of the Stereohype logo would for example not have been ideal for the embroidered labels or shoelaces while the filled logo alternative works very well in this context.
___ Taglines changed slighly over the years, with A labour of love since 2004 officially added in 2026.

PRODUCT RANGE
Stereohype's popular product range includes occasional Stereohype T-shirts and the growing button badge collection that consists of the winners of an annual design competition, contributions to the design initiative B.I.O. (by invitation only) button badge series and the collaborative MICA (MFA ILP) and AFOMFS (A Few of My Favourite Sneakers) button badge series, Emoji Series, Stereohype's 10th anniversary badges 10x10 and Mascot Squirrel Series 1.
___ Its over 2,700 available products also include books and graphic art prints such as Button Badge Motif Prints – exclusively commissioned artworks, limited editions and rare products – a mix of hand-picked goodies by designers and artists from around the world. The focus is on fresh, innovative and inspirational works – available worldwide via stereohype.com and carefully selected, international stockists.
___ Regular design competitions give emerging and established artists/designers the chance to promote their talent and to get their artworks produced and featured. This activity ensures frequent updates and guarantees that the Stereohype range stays appealing to its critical and demanding customers. Competitions and exhibitions are announced via the website, mailing lists, blogs, social media channels and international magazines.
___ Stereohype, graphic art label / online boutique, is a sister-company of FL@33.