March 24th, 2022
One of our fairly rare newsletters just went out to subscribers, clients, friends and supporters, offering sneak peeks into our newly set up studio space and links to new project showcases.
March 23rd, 2022
We are open for business again!
Graphic Design: FL@33
Graphic Art products: Stereohype
The new FL@33 / Stereohype HQ main studio space in the heart of London's Islington is now up and running. The first group of design students from ECV Lille, France, where Tomi runs frequent masterclass workshops, is already booked in for a London studio visit in May. This would have been impossible just a couple of weeks ago – but now it's full steam ahead again with exciting projects in the pipeline.
___ We are always curious to see other people's work spaces – especially design studios – and thought we share a few snapshots with you to show off our spanking new A0 plan chest that we are super-happy to finally have space for.
March 14th, 2022
Even more champagne!
It is done – at last. \/\/\/\ Waldruche de Montremy Champagne – a project that started in 2018 and that was delayed by the pandemic shortly before its penciled in launch in 2020, is now officially live and featured on our website. It's been such a long time in the making... We moved studio twice in the meantime... Have a look at this fascinating (and delicious) project – everything from product development, the FL@33-designed packaging, concept generation and visual identity, a champagne logo and a family shield redesign.
March 12th, 2022
Literally this time – champagne!
Now also officially featured on our website: the FL@33-designed \/\/\/\ Waldruche de Montremy Champagne logo.
March 11th, 2022
At long last – we can officially share this refreshed coat of arms and shield. Members of the French family Waldruche De Montremy commissioned FL@33 to refresh their family shield with a minimal, stripped-down and modern design. The design refresh of the heraldic escutcheon – or shield – was created with the family's champagne brand in mind for which FL@33 also developed a new \/\/\/\ logo at the same time – together with a brand identity and champagne packaging design.
March 3rd, 2022
It's finally happening again. A gathering! Later this evening the launch exhibition will take place of Fedrigoni 365 – calendar 2022 and design compendium – that also includes this year's FL@33 contribution. It's a private view event but we will post pictures at flat33.com after the exhibition here in London – not that far from our new N1 HQ.
See previous FL@33 contributions here.
February 24th, 2022
Two new Bisley 15-drawer units were also added so that the latest Stereohype button badge additions have a new home too. These include FL@33's own contributions of course – such as the latest super-vibrant BIO21 Spots of Colour – and all the other FL@33-curated B.I.O. (By Invitation Only) Series and design competition winners. These 120 metal drawers contain approximately 70,000 top quality one inch (25mm) button badge samples. Stereohype's growing collection already features over 1,700 designs by over 600 hand-picked talents from around the world.
February 23rd, 2022
At long last – our brandnew A0 Bisley plan chest beast arrived today in London at the new Cross Street FL@33 / Stereohype HQ! 10 massive metal drawers to house beautiful posters, graphic art and Agathe's amazing photo prints. It took three strong men and – us pointing at things – to get this done. On reflection – we already planted a tree, wrote a book, baked our own bread, built a house and had children – but this? Wow – this feels like being properly grown up now. A real treat after 21 years of FL@33 and 17 years of Stereohype. 8)
February 11th, 2022
The long awaited shelf installation day is upon us. The super-friendly and knowledgable Vitsoe team are at it again and assemble the pre-planned elements we accumulated over the years and create our bespoke new space. At last – shelving for all the yet to be unboxed books and records etc etc... Even the desks are part of the 606 shelving system.
___ As much as we love the timeless and sustainable aspect of it all and the minimal look of this system of course – once an overall system is as complete and complex as ours, it is best handled by professional installers. To have to wait 6 weeks after approved planning is rather painful however. But here we are – Vitsoe day – finally.
We get our studio back!
January 11th, 2022
It may not look like it but pogress has been made since arriving back in London Town last weekend. Paths through boxes have been created. Many boxes have been emptied and folded away already. And now our Stereohype perspex artwork (1sqm / first 1000 badges 2004–2014) is gracing our new Cross Street HQ (N1). Towers of Vitsoe 606 shelving system boxes await installers before we can put our 100,000,000 books, vinyl and knick knacks back where they belong to.
___ Once all this is cleared we finally can pretend to be all grown up and take delivery of our new A0 Bisley plan chest. It’ll be good. Amazing really. Updates to follow…
December 19th, 2021
Dig that groove baby!
December 17th, 2021
Fleeing. Fleeing. Fled.
Some of us had to to find a way to rush off the island to make sure the kids get to see their grand-parents on the continent – travelling across France before they close their borders again for UK citizens. Thank you Omicron. Ho ho ho. By car and fairy ferry it is this time...
December 16th, 2021
Are we awake or asleep. Moving before Christmas with Omicron looming. Long days, short nights. Half here, half there. It must be a dream. Hopefully the nearby place is much larger and brighter.
December 9th, 2021
FL@33 conceived and helped produce the latest additions to the range of London-based sports merchandise brand Soul Boy. Here the FL@33-designed first incarnation of their logo in action again on popular and organic cotton sweatshirt and jogger – enhanced with embroidery and puff screen-printing.
December 4th, 2021
We are moving to a nearby larger house – and we are getting good at this. Colour-coded moving box labels 2.0. #workinprogress
November 24th, 2021
FL@33's annual design initiative B.I.O. (By Invitation Only) Button Badge Series just went into its 21st round and was released by the studio's graphic art label Stereohype. New button badges, artist gift box sets of four, seven and twelve in elegant matchbox-style gift boxes were launched. Many of these new designs were also released as Fine Art Prints for the now 500-strong Button Badge Motif Print edition.
___ The FL@33-curated series features a particularly stellar group of talents: Adam Pointer, Andy Altmann, Ben Herskowitz, cut shape make / Gary Prendergast, Dominic Davies, Donya Maghsoudlou, Maxim Morozov, MuirMcNeil / Paul McNeil / Hamish Muir , Roy Burns III, Simon Larbalestier and Studio Pensom / Paul Pensom.
___ B.I.O. Series 21 features 70 new 1"/25mm button badges including FL@33's twelve Spots of Colour badges. Now available at stereohype.com as part of their growing and already 1713-strong button badge collection by 600+ hand-picked talents from around the world. Please also check out the other annual FL@33 initiative – Stereohype's 17th annual Button Badge Design Competition – winners have just been released, too.
November 23rd, 2021
The winners and shortlist of Stereohype's 17th annual Button Badge Design Competition (STBBDC) were just released. FL@33 has once again been part of the over 25-strong judging panel. Huge interest in the design competition run by FL@33's graphic art label and sister-company Stereohype resulted in 777 accepted submissions – the second highest number of accepted participants in the history of this design contest. Congratulations to all involved! The call for entries 2022 will be launched in spring. See the stats, winners and runners-up at stereohype.com.
October 31st, 2021
Our latest contributions to Stereohype's FL@33-curated B.I.O. (By Invitation Only) Button Badge Series 21 that added 70 designs by hand-picked talents to the now 1713-strong collection. FL@33 also contributes to these releases every year.
___ This time FL@33's Tomi Vollauschek contributed twelve Spots of Colour – using carefully selected special materials that are encapsulated in the badges. Super vibrant, neon fluorescent and metallic badges are available separately and as deluxe gift box will all twelve.
September 3rd, 2021
New extended deadline to enter the 17th annual Stereohype Button Badge Design Competition is 21 September 2021.
___ See Stereohype's dedicated competition page, where you find links to contest and artwork guidelines PDF and Photoshop PSD templates.
___ The FL@33 team and the rest of the jury panel look forward to seeing this year's entries.
July 9th, 2021
The latest FL@33-designed campaign was launched today, to announce the call for entries to the 17th annual Stereohype Button Badge Design Competition (2021).
___ Like every year the over 20-strong judging panel also includes FL@33 and Stereohype co-founders Agathe and Tomi together with badge-loving writers, previous winners and hand-picked artists and designers. FL@33 will also develop the call for entries 2021 campaign further until the deadline and release of this year's winners.
___ We opted for a low-fi xerox copying machine / fanzine look this year, following 16 years of ever-changing attempts to lure interested talents into Stereohype's web. Last year's call for entries for example, saw our outdoor squirrel sculpture in action and the year before we lovingly folded origami mascot squirrels. Over the years we developed fancy glitch themes and created animations, doodles and photographs, colourful but also restrained black and white designs. We really should start to collect them all on a massive project page. Maybe for Stereohype's 20th anniversary in three year's time...
____ Stereohype is the studio's sister-company – graphic art label, online boutique and platform for artists and designers from around the world and this competition always attracts many hundreds of similarly international submissions.
___ The deadline for submissions is at the end of September 9th, 2021. If you would like to know more about the design contest and how to become part of our Stereohype family, please visit stereohype.com for submission and artwork guidelines – and Photoshop templates.
June 17th, 2021
The FL@33 Newsletter (#9) is out now featuring new work, out-of-studio-action, new product releases and a birthday. It's apparently 20 years ago that we graduated from the Royal College of Art and officially launched our multi-disciplinary design studio in July 2001. Wow! We will very quietly raise a glass or two in a couple of weeks to celebrate FL@33's 20th anniversary. Let's party another time when things have settled and we can all kiss and hug and dance together again. Happy birthday FL@33 – 20 is quite something.
June 15th, 2021
A slightly abstract personal monogram for a young Renaissance man and global citizen with a bright future ahead of him. Featuring the initials CJV, the minimal FL@33-designed logo was printed on multi-layered deluxe business cards. We posted a few pictures here.
June 1st, 2021
8min 20sec update: New and remastered prints are out now! Earlier this year we announced a first round of updates across all aspects of the ongoing FL@33 project 8min 20sec that included remastered video patchwork compositions and first previews of an ongoing exhibition in Paris. We now completed our updates and added new and remastered super-high-resolution sequence prints that are now also available at stereohype.com.