FL@33, contact@flat33.com | Stereohype – A Decade

PRESS ARCHIVE

Stereohype 2004–2014, over 1,000 illustrations, introduction by Gavin Lucas, published by FL@33 and Stereohype, book conceived, compiled, written and designed by FL@33's Tomi Vollauschek under the FL@33 tag / Agathe Jacquillat and Tomi Vollauschek – also includes all 73 FL@33 badge contributions, London, UK, September 2014 (English)
___

STEREOHYPE 2004–2014 | ANNIVERSARY BOOK
10 years, 1,000 button badges, over 300 contributors, 1 exhibition, 10 specially commissioned posters (together with badge),
1 party squirrel, 1 exhibition catalogue – available at stereohype.com.

The anniversary book Stereohype 2004–2014 with the specially developed incarnation of Stereohype’s squirrel mascot on its cover, features an introduction by Gavin Lucas (author of Button Badge Pin), the complete 1,000-strong button badge collection curated by FL@33's Tomi Vollauschek – and the specially commissioned contributions to 10×10 Poster / Badge Anniversary Series with artist profiles.
___ The catalogue also showcases various collaborations and special packaging solutions developed and designed by Tomi – including themed sets of four for Habitat, AFOMFS (A Few Of My Favourite Sneakers) Series and special Stereohype gift box sets of seven.
___ It’s a book designed by button badge lovers for everybody who appreciates these mobile mini canvases – featuring everything from photography to illustration, graphic design to typography, art to visual communication.
___ The book comes with a gate-fold cover. All the first 300+ button badge contributors are listed on the inside of the flaps – for easy reference while browsing this enormous collection of witty, humorous and/or beautiful button badge gems.
___ Exhibition goodies and other Stereohype products are available via stereohype.com and selected stockists.

STOCKIST
stereohype.com

SPECS
Paperback with flaps
introduction by Gavin Lucas
over 1,000 illustrations
72 pages
210mm x 162mm
Published in September 2014
by FL@33 and Stereohype
Printed in an edition of 1,000
on uncoated and glossy stock
with support of ArtQuarters Press

THE ANNIVERSARY | OFFICIAL TEXT
Agathe Jacquillat and Tomi Vollauschek of multi-disciplinary design studio founded Stereohype in October 2004 – not just as an experimental playground for the London-based creative duo, but as an international platform for both emerging and established talents alike.
___ Stereohype’s product range includes printed T-shirts and an ever-growing button badge collection that consists of winning designs entered to the label's annual badge design competition (now in its 10th year) plus badges created specially for Stereohype’s By Invitation Only (B.I.O.) initiative. Various other badge design projects are also added to the range occasionally.
___ As well as celebrating Stereohype’s 10th anniversary (a landmark year which sees the number of the label's specially commissioned badges reach the magical figure of 1,000), this exhibition also serves as a huge thank you to the hundreds of collaborators, contributors and stockists that have supported Stereohype over the years.
___ The Stereohype 2004–2014 show opened its gates in September 2014 during London Design Festival and as part of '160' – a series of exhibitions all hosted by the London College of Communication (LCC). The exhibition was initially running for seven weeks and was then extended for an eighth week due to poplular demand – closing in November.

CLICK FOR MORE INFO | LCC 160 – SERIES OF EXHIBITIONS: 100 + 50 + 10 | VISITOR INFO

London College of Communication is hosting a trio of exhibitions, launched as part of London Design Festival 2014, showcasing 50 years of illustration, 100 years of graphic design and ten years of Stereohype's button badges.
___ The exhibitions are open at LCC until 8 November (was late October) and include a look at a new Laurence King book on illustration, a collection of 1,000 badges from Stereohype and an exhibition celebrating poster designers Tom Eckersley, Abram Games, FHK Henrion, Josef Müller-Brockmann and Paul Rand. Speaking about the exhibition, Professor Lawrence Zeegen explained: ’160′ at London College of Communication celebrates the work of numerous influential designers and illustrators across the past 100 years. Reflecting the disciplines of graphic design, typography and illustration, all taught and researched within LCC’s School of Design, this trio of exhibitions has been curated to inspire and inform today’s and tomorrow’s generations of design creatives.
___ Launched during the London Design Festival 2014, ’160′ aims to highlight the invaluable connectivity between design industry and design education, many of the exhibitors across all three exhibitions having studied or taught at London College of Communication.

STEREOHYPE 2004–2014 | EXHIBITION DETAILS
#st10yrs
Part of LCC’s 160 exhibition #lcc160
and part of
London Design Festival 2014 #ldf14

DURATION
Stereohype 2004-2014: Saturday 13 September – extended to Saturday 8 November (was Friday 31 October)
50 Years of Illustration: Saturday 13 September – extended to Saturday 8 November (was Friday 31 October)
Alan Kitching and Monotype: Saturday 13 September – Thursday 16 October
Monday–Friday 10am–5pm
Saturday 11am-4pm
closed Sunday

PRIVATE VIEW
for all '160' shows – including Stereohype (open to the public)
Thursday 18 September 6–9pm
Hope to see you there.
#st10yrs #lcc160 #ldf14

LOCATION
Lower Street Gallery
London College of Communication
Elephant and Castle
London SE1 6SB

PRESS CLIPPINGS AND FEEDBACK
(...) The new A Few of my Favourite Sneakers (AFOMFS) badge series may make you gaze fondly at the foot-ware you’re currently sporting or rustle up some nostalgia. (...) This special shoelace caught my attention because it (pun alert) tied the entire project together. (...) Melissa Mazzoleni, How

(...) B.I.O. undoubtedly makes Stereohype one of the coolest online shopping destinations for button badges. (...) Gavin Lucas, excerpt from his book Badge/Button/Pin  

(...) The humble button badge is an unforgiving canvas. Small and designed to be viewed from a distance, great badge designs need to be clear and to the point. To celebrate the best of what's possible on a 25mm round surface, 15 years ago Agathe and Tomi from design studio FL@33 and graphic art label Stereohype created a button design competition, asking artists and designers to submit sets of up to four badges. (...) Neil Bennett, Digital Arts

(...) Stereohype's ... badge design competition ... has become an annual, rather joyous stalwart of the emerging designer community in the UK. (...) Emily Gosling, AIGA Eye on Design

(...) Über die B.I.O.-Initiative (by invitation only) und diverse Button-Wettbewerbe ist so in den vergangenen (...) Jahren eine beachtliche Anzahl an kleinformativen Kunstwerken zusammengekommen. Verblüffend ist dabei immer wieder die kreative Vielfalt, die sich selbst auf so beschränktem Raum (25mm) zu entfalten vermag. (...) Christine Moosmann, Novum

(...) espaces d’expression restreints à 25 mm de diamètre, les objets supportent un art de la présentation qui ne souffre pas l’étalage. Les séries B.I.O. (by invitation only) accessoirisent l’identité personnelle : à exhiber, à afficher, à affirmer. /
(...) The objects – a rather tiny 25mm-wide space for expression – lend themselves to an art of display that can’t be overdone. The B.I.O. (by invitation only) series accessorise personal identity – exhibiting, displaying, asserting it. (...) Caroline Bouige, Étapes: / Étapes: internationalcc

(...) I like the prints very much – the paper and print quality are really excellent. That whole project is so interesting – I'm amazed at the number and variety of the badges, and very impressed by the quality of presentation. I'm happy to have been able to take part in it! (...) Dan Fern

PICTURE CREDITS
The last few pictures showing the catalogue being produced were kindly taken and sent to us by the publication's supporters ArtQuarters Press.