STEREOHYPE | 15TH ANNIVERSARY PACKAGING DESIGN | ONGOING
Packaging solution designed by FL@33's Tomi Vollauschek. When the studio's sister-company – graphic art label and online boutique Stereohype – celebrated its 15th anniversary we thought of a great birthday present. To mark this milestone we decided to treat our customers and ourselves by introducing a superb new way to package our beautiful and growing 1" (25mm) button badge collection.
___ The elegant new packaging features a foil-blocked hand-printed Stereohype mascot squirrel in fancy rose-gold. The gift boxes look and feel sophisticated, are sustainable and made of matt black cardboard. These new Stereohype gift boxes are now used in three different sizes for online badge orders.
___ We also redesigned Stereohype's address label stickers to go with the brand-new Pizza-style cardboard boxes that do now protect the new gift boxes with style when they are shipped to Stereohype's customers and contributors around the world.
STEREOHYPE | MATCHBOX-STYLE GIFT BOXES: 3–25 BUTTON BADGES
Exlusively available at stereohype.com and selected stockists around the world the black matchbox-style gift boxes come in three sizes.
___ Pick 'n' mix orders of individual badge designs will automatically be pinned into one of the gift boxes. The smallest is for 1–5 button badges. The medium size is used for button badge quantities from 6–12 while the largest gift box can hold up to 25 badges.
___ Until now separetely ordered Stereohype button badges were stuck to postcards but customers will from now on receive their badge orders in one of the three available super-elegant matchbox-style gift boxes that FL@33 designed for this occasion.
STEREOHYPE | ARTIST GIFT BOXES: 3–4 BUTTON BADGES
The smallest of the three available matchbox-style gift boxes is also used for sets of three and four (and in one single case so far even a set of five).
___ For now Stereohype 'only' transformed the approximately 300 existing sets into this new gift box format – including the ones shown here on white background that contain FL@33-designed button badge sets of three and four.
___ They are now called Artist Gift Boxes: 3–5 button badges. In the future we will also introduce Themed Gift Boxes: 3–5 button badges – very much as we did for the Stereohype / Habitat sets – featuring more than one artist in one gift box. Four different dogs or cats for example created by various artists... These will be curated and compiled by FL@33 like the larger Artist / Themed Gift Boxes: 7 button badges.
___ The popular 1″ (25mm) button badges are selected from Stereohype's growing collection of already over 1,700 individual FL@33-curated designs, created by over 650 international graphic designers, illustrators, photographers and artists.
OTHER FL@33-DESIGNED PACKAGING SOLUTIONS | PAST AND PRESENT
FL@33 developed various other packaging solutions for the graphic art label. Stereohype's sophisticated 15th anniversary matchbox-style (Artist / Themed) Gift Boxes: 3–4 button badges for example replaced the sets of three or four swing tag packs used during the first 15 years of Stereohype for online orders.
___ Notably there were also vast amounts of themed sets of four that Habitat commissioned and that came in a custom packaging we developed for them.
___ Sets of seven were initially introduced in long gift boxes with top lid. These Artist / Themed Gift Boxes: 7 button badges are now gradually replaced with the new matchbox-style version.
___ Additional FL@33-designed packaging solutions for Stereohype include A Few Of My favourite Sneakers (AFOMFS) limited edition gift boxes and AFOMFS series shoelace packaging.
STEREOHYPE COLLECTION
Stereohype's popular button badge collection consists of B.I.O. (By Invitation Only) Button Badge Series 1–22 contributions, winners of Stereohype's annual button badge design competition, Stereohype Mascot Squirrels and additional series such as collaborative AFOMFS series, MICA series, 10x10 series and Emoji series. Available via stereohype.com and selected stockists.
CREDITS
Only some of the badges shown here were designed by FL@33 like the ones shown in gift boxes on white background. Badges shown in the first picture are by Sarah Boris, Lunartik Jones, Josie Kennedy, Antonia Henschel, FL@33, Linzie Hunter and Daniel Freytag. For individual button badge design credits of the various other artists and designers please visit stereohype.com.
PRESS CLIPPINGS AND FEEDBACK
(...) B.I.O. undoubtedly makes Stereohype one of the coolest online shopping destinations for button badges. (...) Gavin Lucas, excerpt from his book Badge/Button/Pin
(...) The humble button badge is an unforgiving canvas. Small and designed to be viewed from a distance, great badge designs need to be clear and to the point. To celebrate the best of what's possible on a 25mm round surface, 15 years ago Agathe and Tomi from design studio FL@33 and graphic art label Stereohype created a button design competition, asking artists and designers to submit sets of up to four badges. (...) Neil Bennett, Digital Arts
(...) Stereohype's ... badge design competition ... has become an annual, rather joyous stalwart of the emerging designer community in the UK. (...) Emily Gosling, AIGA Eye on Design
(...) Über die B.I.O.-Initiative (by invitation only) und diverse Button-Wettbewerbe ist so in den vergangenen (...) Jahren eine beachtliche Anzahl an kleinformativen Kunstwerken zusammengekommen. Verblüffend ist dabei immer wieder die kreative Vielfalt, die sich selbst auf so beschränktem Raum (25mm) zu entfalten vermag. (...) Christine Moosmann, Novum
(...) espaces d’expression restreints à 25 mm de diamètre, les objets supportent un art de la présentation qui ne souffre pas l’étalage. Les séries B.I.O. (by invitation only) accessoirisent l’identité personnelle : à exhiber, à afficher, à affirmer. /
(...) The objects – a rather tiny 25mm-wide space for expression – lend themselves to an art of display that can’t be overdone. The B.I.O. (by invitation only) series accessorise personal identity – exhibiting, displaying, asserting it. (...) Caroline Bouige, Étapes: / Étapes: international
(...) I like the prints very much – the paper and print quality are really excellent. That whole project is so interesting – I'm amazed at the number and variety of the badges, and very impressed by the quality of presentation. I'm happy to have been able to take part in it! (...) Dan Fern
Categories: Customisation, FL@33 projects, Graphic art, Illustration, Logos | Identities, Print, Products
Sectors: Culture | Arts, Fashion, Publishing, Retail
