FL@33, contact@flat33.com | Stereohype / Habitat Sets (round 1)

STEREOHYPE / HABITAT SETS (ROUND ONE)
FL@33 and it's sister company Stereohype, graphic art label / online boutique, partnered up with Habitat to develop and manufacture a series of themed button badge sets of four to be sold in Habitat stores across France, Germany, Spain and also the three London flagship stores of Habitat UK – later part of parent company Sainsbury’s Argos.

PACKAGING
A packaging was developed by FL@33's Tomi Vollauschek in close collaboration with Habitat and after all required lab-tests and procedures were finalised – the first five badge sets were produced at the time as a test-run. FL@33 improved the packaging further the following year for another – even larger order.
___ Sets were compiled by the FL@33 / Stereohype team and selected from our growing collection of button badges created for Stereohype by emerging and established artists and designers from around the world. Since 2004 the entire collection has already grown to over 1,700 individual button badge designs.
___ Shown here are pictures of the final badge sets but also a few snapshots of sketches, packaging details and first samples from China.

PRODUCTION AND ROYALTIES
The selected Habitat badge sets were produced in China – the first time in Stereohype's history – as quantities were simply too high for our usual manufacturing processes in the United Kingdom.
___ For the very first time we were in a position to offer royalties to the selected designers – a real pleasure as this was something we always had in mind but knew it would only become possible when truly large quantities of one particular design would be sold.
___ The first five high-quality badge sets hit all Habitat stores in September 2010.

CLICK FOR MORE INFO | CREDITS: BUTTON BADGE DESIGNERS

The button badge sets Habitat selected in 2010 were created by the following talents:

WORDS (also produced as part of the 2011/12 range)
Sarah Boris,
Richard Kirk,
FL@33 and
David Foldvari.

SKULLS
United States Of The Arts (USOTA),
Rinzen,
123Klan and
TwoPoints.Net.

CHARACTERS 1
TwoPoints.Net,
Tado,
Peskimo and
Juju's Delivery.

BIRDS
Hello Nekko,
Judith Egger,
Kerstin Hlava-Landeck and
Kate Forrester.

PATTERNS
Shen Plum,
Andy J. Miller,
Kat Stubbings and
Gareth Bayliss.

PRESS CLIPPINGS
(...) B.I.O. undoubtedly makes Stereohype one of the coolest online shopping destinations for button badges. (...) Gavin Lucas, excerpt from his book Badge/Button/Pin  

(...) The humble button badge is an unforgiving canvas. Small and designed to be viewed from a distance, great badge designs need to be clear and to the point. To celebrate the best of what's possible on a 25mm round surface, 15 years ago Agathe and Tomi from design studio FL@33 and graphic art label Stereohype created a button design competition, asking artists and designers to submit sets of up to four badges. (...) Neil Bennett, Digital Arts

(...) Stereohype's ... badge design competition ... has become an annual, rather joyous stalwart of the emerging designer community in the UK. (...) Emily Gosling, AIGA Eye on Design

(...) Über die B.I.O.-Initiative (by invitation only) und diverse Button-Wettbewerbe ist so in den vergangenen (...) Jahren eine beachtliche Anzahl an kleinformativen Kunstwerken zusammengekommen. Verblüffend ist dabei immer wieder die kreative Vielfalt, die sich selbst auf so beschränktem Raum (25mm) zu entfalten vermag. (...) Christine Moosmann, Novum

(...) espaces d’expression restreints à 25 mm de diamètre, les objets supportent un art de la présentation qui ne souffre pas l’étalage. Les séries B.I.O. (by invitation only) accessoirisent l’identité personnelle : à exhiber, à afficher, à affirmer. /
(...) The objects – a rather tiny 25mm-wide space for expression – lend themselves to an art of display that can’t be overdone. The B.I.O. (by invitation only) series accessorise personal identity – exhibiting, displaying, asserting it. (...) Caroline Bouige, Étapes: / Étapes: international