FRIENDS OF THE EARTH | CLIMATE CHANGE VISUALS
FL@33 was commissioned by Friends of the Earth to illustrate 15 climate change solutions for their The Big Ask campaign.
___ We were asked to translate all their research into an understandable, visual language that is accessible to the general public – and of course key politicians and campaigners.
___ There were two different categories to focus on – how to safe energy and how to generate it.
___ Some of the solutions like switching off your television set (instead of leaving it at stand-by) were relatively easy to illustrate while others were rather abstract at first – simply because certain technologies were being developed and did not quite exist yet at the time.
___ The illustration series was applied across many media including projections at The Big Ask Live benefit concert in London, the Welsh and English postcard set, English and bilingual posters, etc...
___ A set of eight perforated postcards and campaign posters were all printed on recycled, uncoated stock. So were the programmes and pledge cards we created for their campaign's The Big Ask Live event.
FL@33 VISUALS ON MTV
Five FL@33 illustrations created for Friends of the Earth's climate change campaign The Big Ask also feature in the MTV documentary Making The Movie – An Inconvenient Truth by former vice president of the USA Al Gore. See stills here.