EQUITY | FOSTERING RESPONSIBLE FINANCE | THE WORKSHOP | THE BOARD GAME
FL@33's Tomi Vollauschek collaborates with the start-up Equity on all key aspects of visual communication for its evolving identity system. Tomi also contributes to the design and product development of their educational board game.
___ To date, we have created a bespoke logotype, a logo animation, produced the first batch of prototype #6 board games, and developed the responsive website – version 2 for businesses and schools edition – with playful typographic elements and desktop-optimised rollover/hover interactions.
EQUITY | BOARD GAME DESIGN | PROTOTYPE 6
After extensive playtesting and fine-tuning of both the gameplay and its graphic design, we successfully produced a first small-batch edition of Equity prototype #6 board games. This marks a key step from earlier prototype stages into an initial production run, documented here with new footage and photography alongside earlier GIF animations and playtesting material from all previous versions.
___ Following a successful proof of concept, the educational board game has evolved into an extremely well-received enterprise – an educational tool accompanied by playful events and workshops for companies, corporations, schools and universities alike. With its guiding tagline 'Fostering Responsible Finance', Equity continues to be prepared for broader roll-out while further investment is being explored.
___ Depending on final manufacturing budgets and print runs, some design decisions will only be confirmed once it becomes clear how bespoke each circular board game centre (the so-called phases) can be. Possible formats include one-off editions for specific company workshops, college-wide versions or more universal designs with bespoke add-ons for different partners.
___ All earlier graphic design iterations remain documented on this page as part of the comprehensive design process. As playtesting and workshop use continue, the game design will be further refined and adapted to new gaming aspects to improve the playing experience. This page will be updated accordingly with new production batches and design evolutions.
EQUITY | THE BOARD GAME
The official – slightly edited Equity synopsis:
___ Fusing pedagogy, realism and gameplay to promote financial literacy founded on environmental and social responsibility.
___ Equity has the mission to make responsible financial literacy more inclusive and accessible. The Equity team is developing a pedagogical board game through which players discover the power of financial markets by competing to build the most profitable and responsible investment portfolios. The board game encourages our values of social and environmental responsibility as a framework for investing and managing money.
___ The board game's idea was inspired by Bourse: Le Jeu de la Finance, a Serious Game produced in 1976 by Editions Fenwick and developed by French academic and economist Bertrand Jacquillat. Discovering Bourse let the Equity co-founders to consider the importance of gameplay in education, setting off the journey towards equity.
Categories: Campaigns, Logos | Identities, Print, Products, Typography
Sectors: Education, Others, Publishing, Retail


















