FL@33

multi-disciplinary
design studio for
visual communication
and beyond

EQUITYFOSTERING RESPONSIBLE FINANCE | THE WORKSHOP | THE BOARD GAME |
THE WEBSITE
FL@33's Tomi Vollauschek collaborates with the start-up Equity on all key aspects of visual communication for its evolving identity system. Tomi also contributes to the design and product development of their educational board game.
___ To date, we have created a bespoke logotype, a logo animation, produced a first batch of design prototype #6 version of the board game. We have also developed the responsive website – now featuring version 2 for businesses and a dedicated schools version – with playful typographic elements and enhanced rollover/hover interactions optimised for desktop viewing and fully responsive on mobile.

EQUITY | LOGOTYPE | ANIMATION | VISUAL IDENTITY SYSTEM
FL@33's Tomi Vollauschek designed the bespoke Equity logotype – a playfully geometric, custom-drawn typeface that establishes the foundation for its modular visual identity system. This logotype anchors all communications, from board game prototypes to workshop materials and the responsive website (version 2).
___ Supporting elements include a dynamic logo animation and an evolving design language adapting across print, digital and event applications – ensuring brand consistency while allowing flexibility for bespoke workshop editions and partner co-branding.
___ As Equity expands its network of businesses, schools and universities, the identity system continues to develop – balancing minimalism with the project's pedagogical warmth and financial heritage. Further refinements will align with production scale and new collaborations.

EQUITY | BOARD GAME DESIGN | PROTOTYPE 6
After extensive playtesting and fine-tuning of both the gameplay and its graphic design, we successfully produced a first batch of Equity prototype #6 board games. This milestone marks a significant transition from the development phase into production and broader testing environments.
___ While the iterative design process continues refining the experience, the focus has now shifted towards expanding Equity's reach – developing partner business networks to host Equity workshops and extending our ongoing series across schools and universities.
___ Building on a strong proof of concept, Equity has evolved into a widely appreciated educational tool – combining playful learning experiences with professional and academic engagement. Under its guiding theme, 'Fostering Responsible Finance', the project continues to attract attention from educators, companies and cultural institutions committed to promoting awareness and dialogue around ethical financial practices.
___ Further updates will follow as production progresses and new workshop hubs join the growing Equity network.

EQUITY | THE BOARD GAME
Equity is an award-winning educational initiative fusing pedagogy, realism and gameplay to make responsible financial literacy – founded on environmental and social responsibility – more inclusive and accessible. Players discover the power of financial markets by competing to build profitable yet responsible investment portfolios, inspired by the 1976 serious game Bourse: Le Jeu de la Finance by Editions Fenwick and economist Bertrand Jacquillat.
___ Following extensive playtesting and prototype #6 production, the project now expands through workshops for businesses, schools and universities – promoting confidence, inclusion and awareness under 'Fostering Responsible Finance'.

 

 

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