MMM-FESTIVAL | T-SHIRTS 2008
These screenprinted T-shirts were designed by FL@33 as part of an evolving visual identity for the annual MMM-Festival – Musiques des Montagnes du Monde that took place in Anzère, Switzerland.
___ The MMM-Festival featured an eclectic mix of music from mountain areas around the world. The annual event was organised three times in three consecutive summers between 2008 and 2010.
___ The event quickly evolved during this time and so did its visual identity.

EVOLVING IDENTITY
The MMM campaign 2008 included the initial logo (2008–2009), T-shirts, A0 and A2-sized festival posters, postcards, and also the first version of the festival's website.

CREATIVE DIRECTION AND FESTIVAL CURATION
In 2010 – two years afterwards – FL@33's responsiblities and involvement in the creative direction of the music festival exceeded those of previous years as FL@33's very own Agathe Jacquillat also curated the MMM-Festival 2010 while also working closely with the organsation team and keeping an eye on FL@33's design and communications part of the complex work.
___ All this happened as an hommage to the festival's founder who sadly and unexpectedly passed away in early 2010.

LOCATION
Anzère is a beautiful resort, in the Swiss Alps, situated on a high plateau facing south and overlooking the Rhone Valley. The breathtaking panoramic view of the Valaisan Alps presents a whopping 12 peaks over 4000m – from Bitschhorn to Mont-Blanc.