PRESS ARCHIVE
Typoshirt One, Index Book, edited by Magma Brand Design, Statement / 1141–1144, featuring previews of Stereohype’s Optimist T-shirt series, Barcelona, Spain, October 2010 (English)
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TYPOSHIRT ONE
Shown here are prototype versions of FL@33's Optimist T-shirt series that consists of four T-shirts designed for Stereohype – FL@33's sister-company, label and online boutique. The T-shirts are featuring the timeless typographic motifs from FL@33's popular button badge contribution to B.I.O. series 5.
___ Revised versions of this T-shirt series were screenprinted in June 2011 and are available via stereohype.com.
___ The prototype versions of the T-shirts were first published in the book Typoshirt One by Magma Brand Design (Index Book, 2010).
OPTIMIST is set in Neue Helvetica, Light, Italic,
REALIST in Neue Helvetica Medium,
PESSIMIST in customised version of Neue Helevtica, Black that is now Left-Italic and
IDEALIST is set in Neue Helvetica, Thin.
SELECTED STOCKISTS
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SPECS
Paperback
320 pages
170 x 240mm
ISBN: 978-84-92643-55-4
€33
Published October 2010
Index Book
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Featuring more than 1,700 unique designs from all over the world, TypoShirt One is the first book to focus exclusively on T-shirt typography. Spanning message and logo T-shirts to more abstract and arty models that transmit more cryptic messages, TypoShirt One showcases current and historical T-shirts from small, independent labels and artists to those created by globally recognized names and brands. Ever since the T-shirt crossed over from unadorned male innerwear item to a hugely popular unisex wardrobe staple more than half a century ago, no other piece of apparel has featured as many expressive and fascinating claims, statements, typefaces and “instant messages.” These transmitted messages gain an irreversible strength and power through the motifs that, in this book’s pages, are reduced to their substance, related to the form and content. Created for fans of graphic design, fashion and popular culture, TypoShirt One is an intriguing look at the wearable fabric canvases where these worlds–and words–meet.
