MATELSOM | E-COMMERCE WEBSITE (v.3) UI ELEMENTS
Working closely with Matelsom's inhouse programmers and web developers we were commissioned to develop the user interface (UI).
___ Shown here are some of the many icons and graphics developed for version 3 of the website – including Matelsom's interactive price-bracket – a key navigation point for the site at the time.
___ The new FL@33-designed UI elements were implemented throughout November and December 2006 – as always in a live environment – while Matelsom customers ordered their pre-christmas items.

CONSULTING MATELSOM
Matelsom.com is the leading e-commerce mattress and bed supplier in France. It offers choices of thousands of products to be ordered online or via telephone. Nowadays it's part of Groupe Matelsom that also includes French firm Camif since 2009.
___ Between 2001 and 2007 FL@33 had the continuous task to develop communication strategies, generate concepts and consult them across all media, which lead to Matelsom's logo, their custom housefont, stationery, website design of their version 2 and help with version 3 including UI icons and other graphic elements, illustrations for web banners and print ads, Metro poster campaigns 2002, 2003/2004 and Dream campaign 2004/2005, bus posters, CD cover, mattress fabric pattern, T-shirts and more.
___ From 2003 onwards we also took care of many communication aspects including developing visual identities of Matelsom's sister-companies including meubles.com.

BEDEEZEE | E-COMMERCE WEBSITE
Based on our successful designs for French companies Matelsom and meubles.com we were commissioned by London-based start-up Bedeezee to design their e-commerce website for mattress and bed supplies – a product range of over 5,000 items.
___ The FL@33-designed site was launched in 2005 and was built by their in-house programmer.

MEUBLES.COM | METRO POSTER CAMPAIGN
Following our fruitful collaboration with French mattress and bed supplier Matelsom we were commissioned by their newly acquired sister-company in 2003 – online furniture supplier meubles.com – to create their logo and visual identity and apply it across stationery, e-commerce website offering thousands of products and also design the Metro poster campaign – shown here.
__ A4-sized envelopes, ads and promo cards were also produced using a fluorescent orange.

METRO POSTERS
The poster features a subtle grid we designed as part of their logo, visual identity and website development. It was all hands on deck when we decided to trace by hand 100s of products. It was worth it though as the hand-drawn elements helped to create a warm, accessible and inviting visual language. The posters were in trains across the entire Paris Metro system from January 2004.

GROUPE MATELSOM
Nowadays meubles.com is part of Groupe Matelsom that also includes French firm Camif since 2009. In November 2012 meubles.com stopped trading as a separate brand and is now part of Camif – with the url meubles.com being directly forwarded to camif.fr.

MATELSOM | ONLINE / PRINT DREAM CAMPAIGN
Variations of this mixed media illustration were used for ads, e-card, A4 envelopes and their New Year's card 2004.

CONSULTING MATELSOM
Matelsom.com is the leading e-commerce mattress and bed supplier in France. It offers choices of thousands of products to be ordered online or via telephone. Nowadays it's part of Groupe Matelsom that also includes French firm Camif since 2009.
___ Between 2001 and 2007 FL@33 had the continuous task to develop communication strategies, generate concepts and consult them across all media, which lead to Matelsom's logo, their custom housefont, stationery, website design of their version 2 and help with version 3 including UI icons and other graphic elements, illustrations for web banners and print ads, Metro poster campaigns 2002, 2003/2004 and Dream campaign 2004/2005, bus posters, CD cover, mattress fabric pattern, T-shirts and more.
___ From 2003 onwards we also took care of many communication aspects including developing visual identities of Matelsom's sister-companies including meubles.com.

MEUBLES.COM | E-COMMERCE WEBSITE
Following our fruitful collaboration with French mattress and bed supplier Matelsom we were commissioned by their newly acquired sister-company in 2003 – online furniture supplier meubles.com – to create their logo and visual identity and apply it across stationery, a Metro poster campaign and their e-commerce website offering thousands of products.

ONLINE SHOP DESIGN
The challenge for our client and ourselves was to bring their newly acquired company and website meubles.com structurally and logistically in line with the already existing and successful partner-site matelsom.com.
___ Another key aspect of the project was of course to do so while further developing and emphasising meubles.com's unique, standalone visual identity FL@33 designed.
___ We worked very closely with their inhouse programmers and web-developers to streamline the immediate integration of design solutions and features to the live website.

GROUPE MATELSOM
Nowadays meubles.com is part of Groupe Matelsom that also includes French firm Camif since 2009. In November 2012 meubles.com stopped trading as a separate brand and is now part of Camif – with the url meubles.com being directly forwarded to camif.fr.

MEUBLES.COM | LOGO / STATIONERY
Following our fruitful collaboration with French mattress and bed supplier Matelsom we were commissioned by their newly acquired sister-company in 2003 – online furniture supplier meubles.com – to create their logo and visual identity and apply it across stationery, a Metro poster campaign and their e-commerce website offering thousands of products.

LOGO
Apart from a couple of very early experiments with fluorescent orange the logo quickly started to feature what was to become the company's signature orange. The logo did of course also work in black and white when required. It included a logotype and a symbol that could also be used separately as a web icon or stencil for example.

GROUPE MATELSOM
Nowadays meubles.com is part of Groupe Matelsom that also includes French firm Camif since 2009. In November 2012 meubles.com stopped trading as a separate brand and is now part of Camif – with the url meubles.com being directly forwarded to camif.fr.

MATELSOM | CD COVER
Single CD wallet design for Rêves par Matelsom created in January 2003 for French mattress and bed supplier Matelsom. The give-away contained relaxing panflute / panpipes trance music – in fact so relaxing that one fell asleep before reaching the end of the CD...

CONSULTING MATELSOM
Matelsom.com is the leading e-commerce mattress and bed supplier in France. It offers choices of thousands of products to be ordered online or via telephone. Nowadays it's part of Groupe Matelsom that also includes French firm Camif since 2009.
___ Between 2001 and 2007 FL@33 had the continuous task to develop communication strategies, generate concepts and consult them across all media, which lead to Matelsom's logo, their custom housefont, stationery, website design of their version 2 and help with version 3 including UI icons and other graphic elements, illustrations for web banners and print ads, Metro poster campaigns 2002, 2003/2004 and Dream campaign 2004/2005, bus posters, CD cover, mattress fabric pattern, T-shirts and more.
___ From 2003 onwards we also took care of many communication aspects including developing visual identities of Matelsom's sister-companies including meubles.com.

MATELSOM | STATIONERY
Designed in May 2003 this stationery featured individual sleeping positions of the Matelsom team. FL@33's concept subsequently also lead to a survey at matelsom.com on France's favourite sleeping position.

CONSULTING MATELSOM
Matelsom.com is the leading e-commerce mattress and bed supplier in France. It offers choices of thousands of products to be ordered online or via telephone. Nowadays it's part of Groupe Matelsom that also includes French firm Camif since 2009.
___ Between 2001 and 2007 FL@33 had the continuous task to develop communication strategies, generate concepts and consult them across all media, which lead to Matelsom's logo, their custom housefont, stationery, website design of their version 2 and help with version 3 including UI icons and other graphic elements, illustrations for web banners and print ads, metro poster campaigns 2002, 2003/2004 and Dream campaign 2004/2005, bus posters, CD cover, mattress fabric pattern, T-shirts and more.
___ From 2003 onwards we also took care of many communication aspects including developing visual identities of Matelsom's sister-companies including meubles.com.

MATELSOM | METRO POSTER CAMPAIGN 2003/04
Following the successful Metro poster campaign of the previous year FL@33 was recommissioned for this task to double the amount of posters and create a series of four. Different scenarios were developed together with Matelsom's inhouse marketing team – a young couple that just moved together (as in previous campaign – but this time with the bed already delivered), a young teenager who's parents just upgraded her children room, a student with a space-saving sofa-bed and a more luxurious electric bed alternative.
___ All illustrations featured photographic bed and mattress elements while the rooms, people and accessories were mostly illustrated.
___ The poster campaign appeared in Metro carriages across Paris in December 2002. It was so popular that they were left for over a year until approximately spring 2004.

CONSULTING MATELSOM
Matelsom.com is the leading e-commerce mattress and bed supplier in France. It offers choices of thousands of products to be ordered online or via telephone. Nowadays it's part of Groupe Matelsom that also includes French firm Camif since 2009.
___ Between 2001 and 2007 FL@33 had the continuous task to develop communication strategies, generate concepts and consult them across all media, which lead to Matelsom's logo, their custom housefont, stationery, website design of their version 2 and help with version 3 including UI icons and other graphic elements, illustrations for web banners and print ads, Metro poster campaigns 2002, 2003/2004 and Dream campaign 2004/2005, bus posters, CD cover, mattress fabric pattern, T-shirts and more.
___ From 2003 onwards we also took care of many communication aspects including developing visual identities of Matelsom's sister-companies including meubles.com.

MATELSOM | LOGO / CUSTOM HOUSEFONT
Developed by FL@33 the Matelsom logo and the corporate housefont were introduced together with the FL@33-designed Metro poster campaign 2003/04 that was launched in December 2002.
The logo features the company's signature housefont – a FL@33-designed DIN variant – and includes a symbol that can also be used separately as a web icon or stencil for example.

CONSULTING MATELSOM
Matelsom.com is the leading e-commerce mattress and bed supplier in France. It offers choices of thousands of products to be ordered online or via telephone. Nowadays it's part of Groupe Matelsom that also includes French firm Camif since 2009.
___ Between 2001 and 2007 FL@33 had the continuous task to develop communication strategies, generate concepts and consult them across all media, which lead to Matelsom's logo, their custom housefont, stationery, website design of their version 2 and help with version 3 including UI icons and other graphic elements, illustrations for web banners and print ads, Metro poster campaigns 2002, 2003/2004 and Dream campaign 2004/2005, bus posters, CD cover, mattress fabric pattern, T-shirts and more.
___ From 2003 onwards we also took care of many communication aspects including developing visual identities of Matelsom's sister-companies including meubles.com.

MATELSOM | VARIOUS ILLUSTRATIONS
Shown here are a few of the countless additional illustrations created for Matelsom over the years. Many ideas and communication strategies were developed by FL@33 including concepts such as the firm's favourite sleeping positions on stationery and a collection of mattress test positions and activities to name but a few.
___ Shown here are numerous different illustrations – some more complex than others – that were used for ads, posters, online campaigns and some were simply used as category illustrations for catalogues and their website.

CONSULTING MATELSOM
Matelsom.com is the leading e-commerce mattress and bed supplier in France. It offers choices of thousands of products to be ordered online or via telephone. Nowadays it's part of Groupe Matelsom that also includes French firm Camif since 2009.
___ Between 2001 and 2007 FL@33 had the continuous task to develop communication strategies, generate concepts and consult them across all media, which lead to Matelsom's logo, their custom housefont, stationery, website design of their version 2 and help with version 3 including UI icons and other graphic elements, illustrations for web banners and print ads, Metro poster campaigns 2002, 2003/2004 and Dream campaign 2004/2005, bus posters, CD cover, mattress fabric pattern, T-shirts and more.
___ From 2003 onwards we also took care of many communication aspects including developing visual identities of Matelsom's sister-companies including meubles.com.

MATELSOM | MATTRESS TESTING
Shown here are a few of the countless additional illustrations created for Matelsom over the years. Many ideas and communication strategies were developed by FL@33 including concepts such as the firm's favourite sleeping positions on stationery and a collection of mattress test positions and activities – illustrating both – the common and less obvious testing scenarios.
___ Numerous different illustrations of customers testing mattresses were used for ads, posters, online campaigns and many of the visuals were also animated as gif animations. In these olden days gif animations were usually restricted by a maximum file size ranging from 1–20kb...

CONSULTING MATELSOM
Matelsom.com is the leading e-commerce mattress and bed supplier in France. It offers choices of thousands of products to be ordered online or via telephone. Nowadays it's part of Groupe Matelsom that also includes French firm Camif since 2009.
___ Between 2001 and 2007 FL@33 had the continuous task to develop communication strategies, generate concepts and consult them across all media, which lead to Matelsom's logo, their custom housefont, stationery, website design of their version 2 and help with version 3 including UI icons and other graphic elements, illustrations for web banners and print ads, Metro poster campaigns 2002, 2003/2004 and Dream campaign 2004/2005, bus posters, CD cover, mattress fabric pattern, T-shirts and more.
___ From 2003 onwards we also took care of many communication aspects including developing visual identities of Matelsom's sister-companies including meubles.com.

MATELSOM | METRO POSTER CAMPAIGN 2002
As part of the push to create an overall fresher, younger, much warmer and accessible feel and look for this French mattress and bed supplier FL@33 redesigned Matelsom's website (v.2) that was launched at the same time as the Metro poster campaign shown here. The posters appeared in Metro carriages across Paris and had a very positive impact on sales and company perception. The posters also explain that deliveries are made within 24 hours of ordering either online or via phone – a rather extraordinary service at the time for such bulky items.

CONSULTING MATELSOM
Matelsom.com is the leading e-commerce mattress and bed supplier in France. It offers choices of thousands of products to be ordered online or via telephone. Nowadays it's part of Groupe Matelsom that also includes French firm Camif since 2009.
___ Between 2001 and 2007 FL@33 had the continuous task to develop communication strategies, generate concepts and consult them across all media, which lead to Matelsom's logo, their custom housefont, stationery, website design of their version 2 and help with version 3 including UI icons and other graphic elements, illustrations for web banners and print ads, Metro poster campaigns 2002, 2003/2004 and Dream campaign 2004/2005, bus posters, CD cover, mattress fabric pattern, T-shirts and more.
___ From 2003 onwards we also took care of many communication aspects including developing visual identities of Matelsom's sister-companies including meubles.com.

MATELSOM | E-COMMERCE WEBSITE (v.2)
We were commissioned by French firm Matelsom when we launched FL@33 in July 2001 to redesign their website. This new version (v.2) went live in autumn / winter 2001 at the same time the first FL@33-designed Matelsom Metro poster campaign was launched across Paris.
___ Screenshots of matelsom.com's redesigned website (v.2) – shown here – seem to have been taken from the site sometime in the winter of the following year – after – the new FL@33-designed Matelsom logo, housefont and illustrations were integrated into the v.2 website.
___ Using rather tricky (at the time) mask layers above the vast range of otherwise rectangular product pictures allowed for the photographs to be shown in a circle – not an obvious effect to achieve for product-heavy online shops in those days. Introducing illustrations, softer pastel colours and softer, rounder shapes and circles helped to create a warmer, more cosy atmosphere for this mattress and bed supplier.

CONSULTING MATELSOM
Matelsom.com is the leading e-commerce mattress and bed supplier in France. It offers choices of thousands of products to be ordered online or via telephone. Nowadays it's part of Groupe Matelsom that also includes French firm Camif since 2009.
___ Between 2001 and 2007 FL@33 had the continuous task to develop communication strategies, generate concepts and consult them across all media, which lead to Matelsom's logo, their custom housefont, stationery, website design of their version 2 and help with version 3 including UI icons and other graphic elements, illustrations for web banners and print ads, Metro poster campaigns 2002, 2003/2004 and Dream campaign 2004/2005, bus posters, CD cover, mattress fabric pattern, T-shirts and more.
___ From 2003 onwards we also took care of many communication aspects including developing visual identities of Matelsom's sister-companies including meubles.com.