MATELSOM | METRO POSTER CAMPAIGN 2002
As part of the push to create an overall fresher, younger, much warmer and accessible feel and look for this French mattress and bed supplier FL@33 redesigned Matelsom's website (v.2) that was launched at the same time as the Metro poster campaign shown here. The posters appeared in Metro carriages across Paris and had a very positive impact on sales and company perception. The posters also explain that deliveries are made within 24 hours of ordering either online or via phone – a rather extraordinary service at the time for such bulky items.
Matelsom.com is the leading e-commerce mattress and bed supplier in France. It offers choices of thousands of products to be ordered online or via telephone. Nowadays it's part of Groupe Matelsom that also includes French firm Camif since 2009.
___ Between 2001 and 2007 FL@33 had the continuous task to develop communication strategies, generate concepts and consult them across all media, which lead to Matelsom's logo, their custom housefont, stationery, website design of their version 2 and help with version 3 including UI icons and other graphic elements, illustrations for web banners and print ads, Metro poster campaigns 2002, 2003/2004 and Dream campaign 2004/2005, bus posters, CD cover, mattress fabric pattern, T-shirts and more.
___ From 2003 onwards we also took care of many communication aspects including developing visual identities of Matelsom's sister-companies including meubles.com.