ARTS AFFAIRES | STATIONERY AND MOVING CARD
Paris-based Arts Affaires was founded in 1968. They are an art buying and production agency, event organisers and a public relations and marketing agency.
___ The visual identity we developed for the firm between 2007/2008 includes a fresh new logo – finally replacing their antiquated old one, the stationery, a we-moved-to-new-and-larger-offices-card and elements for their website.
___ The altogether more contemporary look and feel of their new identity represents a new era of this evolving company. We have been working with Arts Affaires since 2000 – pre-FL@33 times.
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ARTS AFFAIRES | LOGO
Paris-based Arts Affaires was founded in 1968. They are an art buying and production agency, event organisers and a public relations and marketing agency.
___ The visual identity we developed for the firm includes the new stationery, a we-moved-to-new-and-larger-offices-card, elements for their website and the fresh new logo – shown here – that finally replaced their antiquated old one.
___ The altogether more contemporary look and feel of their new identity represents a new era of this evolving company. The new logo is much more appropriate for them and its use suitably more flexible and versatile. It was launched in autumn 2007. We have been working with Arts Affaires since 2000 – pre-FL@33 times.
___ Even before the brandnew stationery was printed the new logo was applied to the director's freshly tuned company car which was meant to become a regularly changing canvas for some of the 5,000 artists Arts Affaires is collaborating with.
ARTS AFFAIRES | BROCHURE / NEWSLETTER
This is a brochure / newsletter from June 2007 that was sent to clients of Paris-based Arts Affaires – an art buying and production agency, event organisers, public relations and marketing agency.
___ The paintings featured on the two alternative front covers are by Arthur Yang – one of the 5,000 artists Arts Affaires is collaborating with.
ARTS AFFAIRES | MOVING ANNOUNCEMENT
Paris-based Arts Affaires was founded in 1968. They are an art buying and production agency, event organisers and a public relations and marketing agency.
___ This moving announcement for Arts Affaires was created in 2004 and is a low-budget direct mail solution. With a little help of a green sticker it could be used as a moving card / envelope combination. Once folded and closed it simply had to be addressed to Arts Affaires' clients with a stamp affixed to it. The announcement was printed in one colour only (Pantone 349 – the firm's corporate colour at the time).
___ Arts Affaires' old logo was still featured. Three years later FL@33 had the pleasure to redevelop and replace this old logo with a contemporary, more appropriate one. We have been working with Arts Affaires since 2000 – pre-FL@33 times.
GÉNÉPI-IMMOBILIER | BROCHURE
Commissioned in December 2000 by Arts Affaires we created this brochure for the estate agent Génépi-Immobilier who offer rentals of two luxurious chalets in the Alps (Méribel).
February 18th, 2021
We updated our 8min 20sec project pages with the latest digital 1080p full HD remasters of 8min 20sec video compositions, new video patchworks and also super-high-resolution sequence prints. Shown here: a preview excerpt of 8min 20sec (Cars #1).
___ We also posted a few first impressions of an ongoing Arts Affaires-commissioned FL@33 installation in Paris that was launched in March 2020 (just before the first European lockdowns). This exhibition features the latest 8min 20sec artworks. The usually busy office spaces are more or less abandonded since last year of course. Strange times... The show must go on.
March 8th, 2020
An ongoing Arts Affaires-commissioned exhibion opportunity allowed us to update our ongoing 8min 20sec FL@33 project with new and remastered 1080p full HD 8min 20sec video composition andnew super-high-resolution sequence prints. These new artworks by FL@33's Tomi Vollauschek are now exhibited in Paris. Update: the installation was launched just days before the first European lockdowns. The usually busy office spaces are more or less abandonded now but the exhibition will run for at least a year. Strange times... The show must go on.
EXHIBITIONS | LECTURES | WORKSHOPS | COURSES | EVENTS | FAIRS | SCREENINGS
8min 20sec Paris exhibition 2020–ongoing, commissioned by long-time collaborator Arts Affaires, FL@33's Tomi Vollauschek created fresh new sequence prints, new video patchworks and digitally remastered full HD 1080p 2020 versions of his previous video compositions. The installation is on display in a Parisian office space, France,
8 March 2020–ongoing
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8 MINUTES 20 SECONDS
FL@33's ongoing 8 minutes 20 seconds project was last updated in 2022 and includes various video compositions, print sequences and exhibitions.
The video 8min 20sec video composition (Cars #3, 2009/2020) was once rather fittingly described by a motion graphics enthusiast as 'a wonderful kaleidoscopic visual with subtle flickers of colour'.
(...) (FL@33) has created a deceptively simple yet engagingly intricate video patchwork which blows Mike Figgis clean out of the water. (...)
Grafik magazine
(...) 8min 20sec: the ebb and flow of Paris traffic (...) The haunting soundtrack accompanying the hypnotic, looping film – which kicks in after about a minute and a half – was composed and performed especially for the video piece by the Mercury Quartet. (...)
Creative Review
8 MINUTES 20 SECONDS | THE VERY EARLY YEARS | 2002 – 2004
8min 20sec started as a concept in 2002 when we first started to record appropriate digital video footage – initially only with prints in mind.
___ The first printed sequences were however not released until 2004 when five of them were exhibited at the first FL@33 (and Stereohype) solo show in Paris that took place between December 2004 and January 2005 at the Zotoprod space.
___ The series of photographic artworks was exhibited together with a first version of the video patchwork that was created especially for this first exhibition in Paris, and was shown there on a plasma screen.
8 MINUTES 20 SECONDS | THE CONCEPT | PRINTS | 2002 – ONGOING
The initital concept was based on capturing city life in video sequences of 8 minutes and 20 seconds (= 500 seconds). We originally started with recordings from Paris. Each sequence was then reduced to 1 frame per second.
___ The resulting prints are based on the individual collections of 500 frames (each) and are positioned within square compositions (initially 40 x 40cm / 15.8 x 15.8" and a massive 90 x 90cm / 35.4 x 35.4" each, larger remasters are in the making with varying dimensions). Some 8min 20sec prints are already available at London-based graphic art label and online boutique stereohype.com.
___ Also shown here are squences entitled Millennium Bridge, London and Little Venice, London. These were first published in a special edition of Swiss graphic design magazine idpure as part of an 8-page-FL@33-profile.
___ The latest additions including Char De Voile / Sand Yachting / Land Sailing were first exhibited and released for this exhibition in Paris.
8 MINUTES 20 SECONDS | VIDEOS 2004 – 2009
In addition to the square print compositions we also started working on translating our concept back to video patchworks. The first animated version was created in 2004 in a 4:3 PAL format and did not include any soundtrack.
___ In 2009 a first revised high-definition 720p DVD widescreen version for a museum event was created and a soundtrack was composed and performed especially for this latest version of 8min 20sec video composition (Cars #3, 2009/2020) by the amazing Mercury Quartet in London.
___ This video with soundtrack was first screened in the cinema and exhibition spaces of the London's Transport Museum.
___ Please note that the original sound of 8min 20sec video composition (Cars #3, 2009/2020) starts very slowly after 1 minute 29 seconds.
8 MINUTES 20 SECONDS | 2020 UPDATES AND ADDITIONS | 1080p FULL HD REMASTERS
In 2020 full HD video remasters were created using the original DV tapes with digital master recordings. The compositions were re-rendered with the much higher 1080p full HD resolution (1920x1080 pixels).
___ Silent versions of 8min 20sec video compositions (Cars #3, 2009/2020 and #1) were remastered for a new installation in Paris in 2020 – also shown here. We updated the Cars #3 / Mercury Quartet version at the same occasion – shown here at the top, as the first of many such videos. The silent 2020 version was also added here at the end and includes alternative end credits.
___ Together with new additions we uploaded these 2020 full HD remasters to our Vimeo channel and replaced the 720p lower resolution 2009 versions, in order to avoid loosing thousands of play view counts. These can be maintained when simply re-uploading a better quality video version. What you see here on this page are the embedded Vimeo videos and they are therefore the updated 2020 HD versions.
___ We recommend that you ensure to watch them at the now available 1080p Vimeo resolution – and why not in full screen...? We also updated the end credits in the videos – and accordingly – their stills were therefore also updated here on this page with the new 2020 versions.
8 MINUTES 20 SECONDS | ORIGINAL VIDEO FOOTAGE | 2002 – 2020
Cars | The original DV footage of the cars for the video was recorded in 2002 in Paris at the Place Charles de Gaulle (aka Place de l'Étoile) from the top of the Arc de Triomphe that offers a bird’s-eye view to the exceptionally busy roundabout below in which the Arc stands.
People | The people from above were originally recorded in 2002 in Paris from the Eiffel Tower that offers a bird’s-eye view to the surrounding city and the pedestrians below.
Millennium Bridge | This recording was taken during a boat trip in 2002 showing London's Millennium Bridge – the steel suspension bridge for pedestrians crossing the River Thames, St. Paul's Cathedral to Tate Modern.
Little Venice | Recorded in 2002 in Little Venice, with its beautiful canals and waterways, just to the north of Paddington, London.
Char de Voile | The original video footage was recorded in Le Touquet-Paris-Plage, France, where a Sand Yachting / Land Sailing race took place in spring 2019.
UPDATE 2021 | AVAILABLE NEW AND REMASTERED PRINTS
Now available at stereohype.com in two new super-high resolution sizes:
110 x 110cm (43.3 x 43.3") and
50 x 50cm (19.7 x 19.7")
Fine Art Photographic Prints (Digital C Type) are printed on glossy Fuji Crystal Archive paper.
Released June 2021 the prints are signed at the back and printed on demand as an open edition.
___ Designed so that you can combine the two available sizes: two small ones are fitting neatly next to a large print.
___ Before the 2020/2021 remasters an earlier edition of Cars 1–3 was available in matt 40cm / 90cm in a limited edition of 33 each that is now sold out.
September 9th, 2016
Michael Evamy's book Logotype is now also available as Mini Edition featuring four FL@33-designed logos (Penrhyn Books, Weeks & Cowling, Arts Affaires, MMM-Festival). This completes Laurence King Publishing's Mini Edition book series Logo (bzzzpeek.com, Stereohype, FL@33, meubles.com, Toi Com Moi, Matelsom) and Symbol (École Normale de Musique de Paris, Toi Com Moi, Matelsom) and last but not least Logotype.
November 7th, 2012
Our contributor copy just in. FL@33-designed logos featured in latest Laurence King Publishing publication by Michael Evamy. Following the author's earlier book called Logo that featured six FL@33-designed logos (bzzzpeek.com, Stereohype, FL@33, meubles.com, Toi Com Moi and Matelsom) he now selected for his book Logotype four more recent FL@33-designed logos developed for Weeks & Cowling, Arts Affaires, MMM-Festival and Penrhyn Books. We posted snapshots of Logotype here and also on FL@33's Facebook page.
PRESS ARCHIVE
Logotype, Laurence King Publishing, by Michael Evamy, featuring four FL@33-designed logos (Penrhyn Books, Weeks & Cowling, Arts Affaires, MMM-Festival), p.197, p.237, p.270, p.275, London, UK, October 2012 / September 2016 (Mini Edition) (English)
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PRESS ARCHIVE
Babyboss, vol. 1, edition 4, Strong growth across all media, by Godot, 12-page FL@33 profile / interview, bilingual, English and Indonesian, featuring various FL@33 works, pp.40–51, Jakarta, Indonesia, September 2008 (English)
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