STEREOHYPE | VISUAL IDENTITY
FL@33 created Stereohype's visual identity that was always meant to be particularly playful, versatile and ever-evolving. It has been applied across designs for Stereohype's clothing range, postcards and posters, stickers, embroidered labels, custom shoelaces, multi-purpose swing tags, button badges, various packaging solutions, T-shirt hangers, stationery, exhibitions, giant party squirrel sculptures and the redesigned online boutique (v.2) – relaunched in 2015.
___ Stereohype.com was launched in October 2004 as an international platform for both emerging and established talents and is a T-shirt and button badge label with online boutique based in London.
___ Regular design competitions give emerging and established artists/designers the chance to promote their talent and to get their artworks produced and featured. This activity ensures frequent updates and guarantees that the Stereohype range stays appealing to its critical and demanding customers. Competitions and exhibitions are announced via the website, mailing lists, blogs, Facebook and Twitter feeds and international magazines.
Stereohype's popular product range includes Stereohype T-shirts and the growing button badge collection that consists of the winners of an annual design competition, contributions to the design initiative B.I.O. (by invitation only) button badge series and the collaborative MICA (MFA ILP), AFOMFS (A Few of My Favourite Sneakers) button badge series and Stereohype's 10th anniversary badges 10x10 from 2014. Its over 1,500 available products include books, prints, exclusively commissioned artworks, limited editions and rare products – a mix of hand-picked goodies by designers and artists from around the world. The focus is on fresh, innovative and inspirational works – available worldwide via stereohype.com and carefully selected, international stockists.
___ Stereohype, graphic art label and online boutique, is a sister-company of FL@33.