FL@33

multi-disciplinary
design studio for
visual communication
and beyond

STEREOHYPE | NEW 15TH ANNIVERSARY PACKAGING | 2019 – ONGOING
Packaging solution designed by FL@33. 2019 marks the year FL@33's sister-company – graphic art label and online boutique Stereohype – is celebrating its 15th anniversary. To mark this milestone we decided to treat our customers and ourselves by introducing a superb new way to package our beautiful and growing 1" (25mm) button badge collection.
___ The elegant new packaging features a foil-blocked hand-printed Stereohype mascot squirrel in fancy rose-gold. The gift boxes look and feel sophisticated, are sustainable and made of matt black cardboard. These new Stereohype gift boxes are now used in various sizes for online badge orders.
___ We also redesigned Stereohype's address label stickers to go with the brand-new Pizza-style cardboard boxes that do now protect the new gift boxes with style when they are shipped to Stereohype's international customers around the world.

STEREOHYPE | MATCHBOX-STYLE GIFT BOXES: 3–25 BUTTON BADGES
Exlusively available at stereohype.com and selected stockists around the world the black matchbox-style gift boxes come in three sizes.
___ Pick 'n' mix orders of individual badge designs will automatically be pinned into one of the gift boxes. ___ The smallest is for 1–5 button badges. The medium size is used for button badge quantities from 6–16 while the largest gift box can hold up to 25 badges.
___ Until now separetely ordered Stereohype button badges were stuck to postcards but customers will from now on receive their badge orders in one of the three available super-elegant matchbox-style gift boxes that FL@33 designed for this occasion.

STEREOHYPE | ARTIST GIFT BOXES: 3–4 BUTTON BADGES
The smallest of the three available matchbox-style gift boxes is also used for sets of three and four (and in one single case so far even a set of five).
___ For now Stereohype 'only' transformed the approximately 300 existing sets into this new gift box format – including the ones shown here on white background that contain FL@33-designed button badge sets of three and four.
___ They are now called Artist Gift Boxes: 3–5 button badges. In the future we will also introduce Themed Gift Boxes: 3–5 button badges – very much as we did for the Stereohype / Habitat sets – featuring more than one artist in one gift box. Four different dogs or cats for example created by various artists... These will be curated and compiled by FL@33 like the larger and differently packaged Artist/Themed Gift Boxes: 7 button badges.
___ The popular 1″ (25mm) button badges are selected from Stereohype's growing collection of already over 1,460 individual FL@33-curated designs, created by over 500 international graphic designers, illustrators, photographers and artists.

OTHER FL@33-DESIGNED PACKAGING SOLUTIONS | PAST AND PRESENT
FL@33 developed various other packaging solutions for the graphic art label. Stereohype's sophisticated new 15th anniversary matchbox-style (Artist/Themed) Gift Boxes: 3–4 button badges for example replaced the sets of three or four swing tag packs used during the first 15 years of Stereohype for online orders.
___ Notably there were also vast amounts of themed sets of four Habitat commissioned that came in a custom packaging we developed for them.
___ Additional FL@33-designed packaging designs for Stereohype include A Few Of My favourite Sneakers (AFOMFS) limited edition gift boxes and  AFOMFS series shoelace packaging and last but not least the themed

STEREOHYPE COLLECTION
Stereohype's popular button badge collection consists of B.I.O. (By Invitation Only) Button Badge Series 1–18 contributions, winners of Stereohype's annual button badge design competition, Stereohype Mascot Squirrels and additional series such as collaborative AFOMFS series, MICA series, 10x10 series and Emoji series. Available via stereohype.com and selected stockists.

CREDITS
Only some of the badges shown here were designed by FL@33 like the ones shown in gift boxes on white background. Badges shown in the first picture are by Sarah Boris, Lunartik Jones, Josie Kennedy, Antonia Henschel, FL@33, Linzie Hunter and Daniel Freytag. For individual button badge design credits of the various other artists and designers please visit stereohype.com.

PRESS CLIPPINGS
(...) B.I.O. undoubtedly makes Stereohype one of the coolest online shopping destinations for button badges. (...) Gavin Lucas, excerpt from his book Badge/Button/Pin



(...) Über die B.I.O.-Initiative (by invitation only) und diverse Button-Wettbewerbe ist so in den vergangenen (...) Jahren eine beachtliche Anzahl an kleinformativen Kunstwerken zusammengekommen. Verblüffend ist dabei immer wieder die kreative Vielfalt, die sich selbst auf so beschränktem Raum (25mm) zu entfalten vermag. (...) Christine Moosmann, Novum

(...) espaces d’expression restreints à 25 mm de diamètre, les objets supportent un art de la présentation qui ne souffre pas l’étalage. Les séries B.I.O. (by invitation only) accessoirisent l’identité personnelle : à exhiber, à afficher, à affirmer. /
(...) The objects – a rather tiny 25mm-wide space for expression – lend themselves to an art of display that can’t be overdone. The B.I.O. (by invitation only) series accessorise personal identity – exhibiting, displaying, asserting it. (...) Caroline Bouige, Étapes: / Étapes: international

 

 

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