FL@33

multi-disciplinary
design studio

STEREOHYPE  2004–2014 | ANNIVERSARY EXHIBIT: PARTY SQUIRREL SCULPTURE
10 years, 1,000 button badges, over 300 contributors, 1 exhibition, 10 specially commissioned posters (together with badge),
1 party squirrel, 1 exhibition catalogue – available at stereohype.com.

The FL@33-curated and designed  exhibition Stereohype 2004–2014 also involved developing various different exhibits including commissioning the 10×10 Poster / Badge Anniversary Series, designing the anniversary book Stereohype 2004–2014, compiling this year's B.I.O. (By Invitation Only) Series 14 and creating a custom perspex frame showcasing Stereohype's whole 1,000-strong button badge collection.
___ Looking back at the first ten years of FL@33's sister-company Stereohype we naturally also reflected, set new targets and made plans for the future. This involved taking the FL@33-designed, ever-evolving visual identity and start developing it further at this occasion.
___ Part of Stereohype's flexible identity system has always been a mascot squirrel. The fourth and latest incarnation of the squirrel is a low-polygon squirrel we designed with a sculpture for the show in mind. Based on front and side view wire drawings we made as 2D vector graphics we commissioned a 3D designer who developed the 3D model with us and generated a net layout in order for us to be able to build the squirrel sculpture ourselves. Resulting 3D renders were also used for animations and visuals for the exhibition campaign.
___ The challenge to build a huge real-life squirrel sculpture – 1.5m tall plus plinth – led us to experiment with styrene and plastic weld before abandoning failed attempts to successfully build the final sculpture using E-flute cardboard and mirror material.
___ Ten helium balloons were the finishing touch for Stereohype's party squirrel that was placed in the middle of the gallery space for it to be still visible from outside the exhibition space to draw visitors into the corridor leading to the gallery. The sculpture was added to the show in time for the private view.
___ The Stereohype 2004–2014 show opened its gates in September 2014 during London Design Festival and as part of '160' – a series of exhibitions all hosted by the London College of Communication (LCC). The exhibition was initially running for seven weeks and was then extended for an eighth week due to poplular demand – closing in November.

THE ANNIVERSARY | OFFICIAL TEXT
Agathe Jacquillat and Tomi Vollauschek of multi-disciplinary design studio founded Stereohype in October 2004 – not just as an experimental playground for the London-based creative duo, but as an international platform for both emerging and established talents alike.
___ Stereohype’s product range includes printed T-shirts and an ever-growing button badge collection that consists of winning designs entered to the label's annual badge design competition (now in its 10th year) plus badges created specially for Stereohype’s By Invitation Only (B.I.O.) initiative. Various other badge design projects are also added to the range occasionally.
___ As well as celebrating Stereohype’s 10th anniversary (a landmark year which sees the number of the label's specially commissioned badges reach the magical figure of 1,000), this exhibition also serves as a huge thank you to the hundreds of collaborators, contributors and stockists that have supported Stereohype over
the years.

CLICK FOR MORE INFO | LCC 160 – SERIES OF EXHIBITIONS: 100 + 50 + 10 | VISITOR INFO


London College of Communication is hosting a trio of exhibitions, launched as part of London Design Festival 2014, showcasing 50 years of illustration, 100 years of graphic design and ten years of Stereohype's button badges.
___ The exhibitions are open at LCC until /// UPDATE /// Extra week added – exhibition extended due to popular demand. The show now runs until Saturday 8 November (was late October) and include a look at a new Laurence King book on illustration, a collection of 1,000 badges from Stereohype and an exhibition celebrating poster designers Tom Eckersley, Abram Games, FHK Henrion, Josef Müller-Brockmann and Paul Rand. Speaking about the exhibition, Professor Lawrence Zeegen explained: ’160′ at London College of Communication celebrates the work of numerous influential designers and illustrators across the past 100 years. Reflecting the disciplines of graphic design, typography and illustration, all taught and researched within LCC’s School of Design, this trio of exhibitions has been curated to inspire and inform today’s and tomorrow’s generations of design creatives.
___ Launched during the London Design Festival 2014, ’160′ aims to highlight the invaluable connectivity between design industry and design education, many of the exhibitors across all three exhibitions having studied or taught at London College of Communication.

STEREOHYPE 2004–2014 | EXHIBITION DETAILS
#st10yrs
Part of LCC’s 160 exhibition #lcc160

and
part of
London Design Festival 2014 #ldf14


DURATION

Stereohype 2004-2014: Saturday 13 September – extended to Saturday 8 November (was Friday 31 October)
50 Years of Illustration: Saturday 13 September – extended to Saturday 8 November (was Friday 31 October)

Alan Kitching and Monotype: Saturday 13 September – Thursday 16 October
Monday–Friday 10am–5pm
Saturday 11am-4pm
closed Sunday

PRIVATE VIEW
for all '160' shows – including Stereohype (open to the public)
Thursday 18 September 6–9pm
Hope to see you there.
#st10yrs #lcc160 #ldf14

LOCATION
Lower Street Gallery
London College of Communication
Elephant and Castle
London SE1 6SB


PRESS CLIPPINGS
(...) B.I.O. undoubtedly makes Stereohype one of the coolest online shopping destinations for button badges. (...) Gavin Lucas, excerpt from his book Badge/Button/Pin



(...) Über die B.I.O.-Initiative (by invitation only) und diverse Button-Wettbewerbe ist so in den vergangenen (...) Jahren eine beachtliche Anzahl an kleinformativen Kunstwerken zusammengekommen. Verblüffend ist dabei immer wieder die kreative Vielfalt, die sich selbst auf so beschränktem Raum (25mm) zu entfalten vermag. (...) Christine Moosmann, Novum

(...) espaces d’expression restreints à 25 mm de diamètre, les objets supportent un art de la présentation qui ne souffre pas l’étalage. Les séries B.I.O. (by invitation only) accessoirisent l’identité personnelle : à exhiber, à afficher, à affirmer. /
(...) The objects – a rather tiny 25mm-wide space for expression – lend themselves to an art of display that can’t be overdone. The B.I.O. (by invitation only) series accessorise personal identity – exhibiting, displaying, asserting it. (...) Caroline Bouige, Étapes: / Étapes: international


SQUIRREL CREDITS

Squirrel design and building the sculpture: FL@33
3D modelling and Net layout: Pete Ellis

 

 

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