FL@33

multi-disciplinary
design studio

PATTERNS | BOOK DESIGN, COVER ILLUSTRATION AND TYPE TREATMENT
Following the international success of the FL@33-designed books 200% Cotton (2004) and its sequel 300% Cotton (2006) we were recommissioned by Laurence King Publishing to design the book Patterns – New Surface Design.
___ The original English edition was released in May 2007, a German (Designmuster, Haupt Verlag) and a Spanish edition (Estampados, Art Blume) the following year and also an English mini edition in 2012 (Laurence King Publishing).
___ Shown here are cover variants, sample spreads, chapter openers and the BLAD (Book Layout And Design) – produced prior to starting the complete book design in order for the publisher to be able to present the project at book fairs. At the time of the BLAD being produced the working title was still Contemporary Patterns.

PATTERNS | BOOK DESIGN
Patterns features 400 colour illustrations on 240 pages. All selected images were organised and sorted by colour by the book's author Drusilla Cole. To avoid some of the patterns potentially clashing with each other we had the freedom to edit the whole chain of 400 patterns throughout the book by featuring the most representable ones bigger and vice versa.
___ A particularly versatile grid was developed for this challenging project. And thanks to this grid – and a lot of work – everything came together just fine at the end.

PATTERNS | COVER DESIGN (FIRST EDITION)
FL@33 also designed the book cover. The original English edition had flaps and a combination of special finishing using spot UV highlights and sexy black flock.
___ The Spanish Estampados cover and its type treatment were also created by FL@33 while the front cover lettering (Musterseiten) of German-language edition was unfortunately modified by Laurence King's partner publisher Haupt – hence the lack of a gradient in that case.

PATTERNS | MINI EDITION COVER
In spring 2012 Laurence King Publishing republished the best-selling book as an English mini edition (80% of original size).
___ FL@33 redesigned the cover to fit the new format and – as so often with book covers – went through a series of colourways and possible finishes before deciding on an elegant and fresh turquoise / gold-foil variant – hoping to achieve a similar impact with the new cover compared with its original (even more expensive) predecessor.

PATTERNS | POSTER
Also shown here is a promotional poster for Garrick St. Waterstones in London. It was designed by Laurence King's in-house designer Andy Prince using FL@33-designed book cover elements.

SELECTED STOCKISTS
English mini edition, Laurence King (Patterns, 2012)
amazon.co.uk
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SELECTED STOCKISTS
Original English edition, Laurence King (Patterns, 2007)
amazon.co.uk
amazon.com
amazon.ca
amazon.de
amazon.fr
amazon.co.jp

SELECTED STOCKISTS
Spanish edition, Art Blume (Estampados, 2008)
amazon.co.uk
amazon.com
amazon.de
amazon.fr
amazon.co.jp

SELECTED STOCKISTS
German edition, Haupt Verlag (Designmuster, 2008)
amazon.co.uk
amazon.com
amazon.ca
amazon.de
amazon.fr
amazon.co.jp

SPECS | ENGLISH EDITIONS

Original English edition / English mini edition
Paperback with flaps / Paperback
400 Colour illustrations
240 pages

240 x 170mm / 192 x 136mm
ISBN: 978-1-85669-505-3 / 978-1-85669-885-6
£15.99 / £9.95

Published May 2007 / March 2012

Laurence King Publishing


 

 

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