PRESS ARCHIVE

BlackBook, 33, The Journey / summer issue, commissioned FL@33 illustration, Flower-hunting in the Congo, with contributor mini-profile, p.36, pp.166–168, p.170, New York, USA, May 2004 (English)
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BLACKBOOK MAGAZINE | ILLUSTRATION
FL@33 was commissioned by New York-based BlackBook magazine to create an editorial illustration for their feature article on flower-hunting in the Congo – resulting in the mixed-media artwork shown here.

WHO'S WHO | CONTRIBUTORS' MINI-PROFILES
Agathe Jacquillat and Tomi Vollauschek are FL@33, a multi-disciplinary design studio based in London. For JT LeRoy's story on flower-hunting in the Congo (page 166), FL@33 offered their vision of LeRoy's passion. Their client list includes MTV Networks and VH1 Europe, among others.
___ Jacquillat's worst travel experience entails arriving a day late for a snowboard vacation in Riksgränsen, where she lost her reservation to the only hotel in town. She ended up having to sleep in an igloo.

VH1 | IDENTS / VJ BACKGROUND ANIMATIONS
FL@33 was commissioned by MTV Networks to create channel idents for VH1 European. The project included 3 VJ (presenter) background animations / motion graphics (2min each) for daytime, evening and weekend.
___ Additionally a series of 10 animations (such as butterflies, birds, etc.) was developed to be fired live onto the backgrounds (in front of live texts – but behind the presenter) as an occasional motif to play with.
___ Background sounds and menus for information astons, tour dates, programming info, etc. were completing the project in May 2003.
___ The backgrounds and choice of colours were reflecting the channels's personality and mood of the different programming blocks at the time. More colour variants and motifs were planned.
___ The VH1 idents were initially intended to be aired approximately 120 times per week – but after weeks of hard work and everything being ready, handed over, approved, applauded (and paid for), VH1 unfortunately had to pull the plug on the entire show.
___ Rendered at the time for analogue televisions and therefore digi beta output (DV Pal) that appears rather low resolution and pixelated these days on digital screens...

Commissioner: Leighton Cheal
Art Direction and Production: FL@33

MTV NETWORKS | MTV:NEW PITCH
And there was this sunny afternoon in 2003 when MTV gave us a call out of the blue...
We don't like pitches and we almost never take part in any. Having said that – this paid one simply was too intriguing to decline and even though our proposal wasn't chosen at the end – two months later – we were commissioned by the same team for VH1 animations as a result.
___ We still really like the minimalistic concept and atmospheric feel of our solutions for the MTV:NEW show. The animations feature hyper-realistic nature illustrations moving in the wind and through time.
___ Minor details such as suddenly moving flowers, plants and insects are presented in a rather dramatic and theatrical way. The look is contemporary but timeless.
___ We developed a new MTV:NEW logo, one 20sec opening title, bumpers: 5sec into and out of commercial breaks, stings: 2-3sec to break up editorial, info backgrounds, clip titling, font, set,...

CREATIVE BRIEF | EXCERPTS
MTV:NEW is 'cool' and 'stylish' and keeps its viewers up-to-date with a selection of quality music and videos. It is editorially driven and informative with an entertaining twist. MTV:NEW is more purist in both its output and look. Create an identity which is fresh and bold and will make a mark.