GRAFICEUROPE | MOVIE / MICROSITE
Commissioned by Rotovision / Rockport Publishers for graphic design conference GraficEurope, Berlin, Germany, 14–16 October 2004.
___ FL@33 was asked to develop an idea to promote ticket sales for the GraficEurope conference. The low-budget movie we came up with was sent via email newsletter linking to an online microsite we built where the QuickTime movie was streaming.
___ Distributing video footage online was technically not the easiest of tasks at the time without high-speed internet connections around.
___ Hard to imagine today but autumn 2004 was a time before YouTube (which launched in February 2005) and similar services – now of course available for all of us to use at our fingertips.
THE MOVIE
Shown here are newsletter, microsite, movie stills and two video versions. The small QuickTime movie (with type) is the final edit – it is smaller in dimensions and file size. The higher definition version (without type) is presented using one of today's many obvious choices for presenting video footage online – for example simply posting it via our Vimeo channel.
___ Please note that the conference's website (mentioned in the small QuickTime movie) is not existing anymore.
EXHIBITIONS | LECTURES | WORKSHOPS | EVENTS | FAIRS | SCREENINGS
Public Address System – Typographic Interpretations of Historical Speeches (London), exhibition and book curated by Angharad Lewis, Grafik magazine, London, UK. First exhibited in London, Henry Peacock Gallery, 9 January –
15 February 2004
See also: Public Address System (Berlin) exhibited as part of GraficEurope conference, Berlin, Germany, 14–16 October 2004
___
TYPE POSTER | DALAI LAMA SPEECH
FL@33 was invited by Henry Peacock Gallery and Grafik magazine to contribute one typographic A2 poster for the exhibition Public Address System (London) – 40 typographic interpretations of historical speeches.
___ FL@33's contribution interprets a speech by His Holiness the Dalai Lama addressing the European Parliament in October 2001. The typographic illustration represents a Mexican standoff with three warriors of different time periods threatening each other – a thought-provoking visual to compliment the core message of the speech on Dalai Lama's non-violent struggle for world peace.
___ The exhibition poster Dalai Lama Speech was printed in a limited, hand-numbered edition of 300, black and fluo orange (Pantone 804).
THE EXHIBITIONS
There was the original launch exhibition in London – shown here – and a second one that took place in Berlin later that year as part of GraficEurope conference 2004.
THE BOOK
The book Public Address System – Poster Speeches by Typographers by Angharad Lewis, Harriet Warden, Thom Winterburn and Paul Finn was published in November 2006 by Images Publishing Group, Victoria, Australia.
CLICK FOR MORE INFO | LIST OF EXHIBITORS
Derek Birdsall (Omnific), Anthony Burrill, Margaret Calvert, Cathal Connaughton, The Designers Republic, Paul Elliman, Bryan Edmondson (Sea Design), Susanna Edwards and Martin McGrath, Jonathan Ellery (Browns), Experimental Jetset, Paul Finn (BBC), Alan Fletcher, Malcolm Frost, James Goggin (Practise), Peter van der Gulden (Przewalski), Fernando Gutiérrez (Pentagram), David Hillman (Pentagram), Kim Hiorthøy, Angus Hyland (Pentagram), FL@33, Agathe Jacquillat and Tomi Vollauschek, Vault 49, Alan Kitching (The Typography Workshop), Christian Kusters (CHK), Love, Marcus McCallion, Michael Morrisoe, Morag Myerscough (Studio Myerscough), Naked Design, Justus Oehler (Pentagram), Ben Parker and Paul Austin (Made Thought), Michael C Place (Build), Kev Rice & Dave Smith (Jeffery Charles Gallery), David Quay (The Foundry), Professor Erik Spiekermann (United Designers Network), Ed Templeton and Hamish Makgill (Red Design), Chris Turnbull & Steve Johnson (Johnson Turnbull), Simon Waterfall (Poke), Andrew Wilson, Winterbach Fehlschlag
CLICK FOR MORE INFO | OFFICIAL PRESS RELEASE
Memorable speeches are those that elicit a response in the listener. Whether they are political, cultural, serious or light-hearted, the resonance of the words bears a relationship to the delivery of the orator. It is the charisma, body language, tone of voice and personality of a speaker - as well as the message itself – that makes a speech momentous. It is exactly the same elements in visual form, that make successful typography. The posters in this exhibition reflect the creative and expressive powers of typography. It brings together a comprehensive collection of designers and typographers that represent the spectrum of contemporary typographic practice. For the uninitiated the word typography might evoke dry, technical, laborious associations, but this show proves what a richly expressive medium it is. Typography is an essential part of graphic design. At its heart, graphic design is the union of words and images, and the way those words are designed is crucial to the communicative powers of design.
___ The posters in Public Address System have been created by some of the world‚s leading graphic designers. Innovators of the pre digital era such as Derek Birdsall and Alan Kitching; Pentagram partners Angus Hyland, Fernando Gutiérrez and Justus Oehler who thrived in the new technological age; and today's young innovators and rule breakers like FL@33, Experimental Jetset and The Designers Republic, have all contributed to this unique exhibition of typographical design. Today, typefaces are busy doing the job of communicating messages in almost every conceivable modern space – with quiet ease on the pages of novels, shouting thunderously from moving screens in the world's capitals and communicating efficiently on road safety signs. Typography has existed since humans first made marks on the walls of caves to express themselves and has evolved as an art alongside human history. Many typefaces have strong associations with particular eras, products and services that most people aren't aware of until they make the association for the first time (after which it is impossible to stop noticing the way typefaces work). A famous example is the London Underground typeface, designed by Edward Johnson in 1916. It provides such a successful visual backbone to the whole of London Underground that it goes unnoticed in situ, but is instantly recognisable out of context. The most immediate experience of typography for most people today is the fonts they use to write documents on their home computer. But typographically speaking this is a drop in the ocean. Any place that words appear - books, magazines, packaging, signposts, web sites, advertising hoardings, television screens – are the concern of the typographer. Traditionally, posters and speeches jostle together in the arena of public protest. Many of the speeches that have been interpreted for this exhibition are of a political nature and the posters inspired by the words of politicians and orators bring together the audio and visual aspects of the protest march, a familiar experience in recent times. Designer and critic Paul Rand said "typography is an art. Good Typography is Art". This exhibition celebrates the beauty of typography and the resonance it has as a means of communication. It showcases the very best talent from the international design community.
Public Address System is curated by Angharad Lewis (Grafik)
Henry Peacock Gallery
Public Address System
Poster Speeches by 40 Typographers
9 January – 14 February 2004
Preview 8th January 6.30 – 8.30pm
Harriet Warden
Henry Peacock Gallery
38a Foley Street
London W1
PRESS ARCHIVE
Page / e-mag, page-online.de, FL@33 online profile / interview with project gallery, including 25 pictures of various FL@33 works, Hamburg, Germany, January 2011 (German)
___
Archive copy of: page-online.de/emag/..
PRESS ARCHIVE
Design Play – An Array of Quirky Design, Let Eyes and Brains Play, Viction:ary, 100 Best Entries, featuring a previously unpublished photograph and a still from GraficEurope movie, pp.221–222, Hong Kong, September 2009 (English)
___
PRESS ARCHIVE
Babyboss, vol. 1, edition 4, Strong growth across all media, by Godot, 12-page FL@33 profile / interview, bilingual, English and Indonesian, featuring various FL@33 works, pp.40–51, Jakarta, Indonesia, September 2008 (English)
___
PRESS ARCHIVE
Around Europe: Promotion, Index Book, compiled and designed by Juland Barcelona / Vienna, featuring Mr Papillon qee, Pencil Sculpture Illustration Series, GraficEurope movie, Stereohype postcards, tag and badges, 300% Cotton book and T-shirt, Shadows illustration, pp.133–139, p.551, Barcelona, Spain, June 2008 (English)
___
PRESS ARCHIVE
Computer Arts Project, 91, December issue, attached digital artist showcase, vol. 1, New Masters of Digital Art, 4-page FL@33 profile / interview, featuring various works, pp.16–19, London, UK, December 2006 (English)
___
PRESS ARCHIVE
Emerging Designers 2004, exhibition catalogue of nominated designers for GraficEurope conference in Berlin, Germany, limited edition: 1,000, October 2004 (English)
___
EXHIBITIONS | LECTURES | WORKSHOPS | COURSES | EVENTS | FAIRS | SCREENINGS
Emerging Designers 2004, GraficEurope conference 2004, FL@33 was nominated to be part of the exhibition, Berlin, Germany, 14–16 October 2004. FL@33 was also part of the second Public Address System poster exhibition shown at the same occasion.
___
FL@33 PART OF EMERGING DESIGNERS 2004
FL@33 was nominated by then editor in chief at RotoVision Aidan Walker to be part of the Emerging Designers 2004 exhibition at the GraficEurope conference in Berlin. The exhibition catalogue featured FL@33's Trans-form magazine and a rather trashy FL@33 portrait – only topped a few years later by Antoine+Manuel's attempt for the TwoFaced project.
FL@33 PART OF PUBLIC ADDRESS SYSTEM
Coincidentally we were also part of another exhibition during that same conference – namely the second installment this time in Berlin – of the typographic poster exhibition Public Address System that also took place in London.
FL@33's COMMISSIONED CONFERENCE VIDEO
Our involvement in this design conference also included a viral marketing piece FL@33 was commissioned to create for GraficEurope – a FL@33 video with newsletter promoting the conference.
EXHIBITIONS | LECTURES | WORKSHOPS | COURSES | EVENTS | FAIRS | SCREENINGS
Public Address System – Typographic Interpretations of Historical Speeches (Berlin), exhibition and book curated by Angharad Lewis, Grafik magazine, London, UK. Exhibited as part of the GraficEurope conference 2004 in Berlin, Germany. FL@33 was also nominated to be part of the Emerging Designers 2004 exhibition at the GraficEurope conference, shown at the same occasion, 14–16 October 2004.
See also: Public Address System (London), Henry Peacock Gallery, London, UK, 9 January – 15 February 2004.
___
TYPE POSTER | DALAI LAMA SPEECH
FL@33 was invited by Henry Peacock Gallery and Grafik magazine to contribute one typographic A2 poster for the exhibition Public Address System (London) – 40 typographic interpretations of historical speeches.
___ FL@33's contribution interprets a speech by His Holiness the Dalai Lama addressing the European Parliament in October 2001. The typographic illustration represents a Mexican standoff with three warriors of different time periods threatening each other – a thought-provoking visual to compliment the core message of the speech on Dalai Lama's non-violent struggle for world peace.
___ The exhibition poster Dalai Lama Speech was printed in a limited, hand-numbered edition of 300, black and fluo orange (Pantone 804). See bigger pictures of the poster on its project page.
THE EXHIBITIONS
There was the original launch exhibition in London and a second one – shown here – that took place in Berlin later that year as part of GraficEurope conference 2004.
THE BOOK
The book Public Address System – Poster Speeches by Typographers by Angharad Lewis, Harriet Warden, Thom Winterburn and Paul Finn was published in November 2006 by Images Publishing Group, Victoria, Australia.
PICTURE CREDITS
Although we were in Berlin, too – we had to rely on Angharad Lewis to take decent pictures of the exhibition that we show here with her kind permission.
CLICK FOR MORE INFO | LIST OF EXHIBITORS
Derek Birdsall (Omnific), Anthony Burrill, Margaret Calvert, Cathal Connaughton, The Designers Republic, Paul Elliman, Bryan Edmondson (Sea Design), Susanna Edwards and Martin McGrath, Jonathan Ellery (Browns), Experimental Jetset, Paul Finn (BBC), Alan Fletcher, Malcolm Frost, James Goggin (Practise), Peter van der Gulden (Przewalski), Fernando Gutiérrez (Pentagram), David Hillman (Pentagram), Kim Hiorthøy, Angus Hyland (Pentagram), FL@33, Agathe Jacquillat and Tomi Vollauschek, Vault 49, Alan Kitching (The Typography Workshop), Christian Kusters (CHK), Love, Marcus McCallion, Michael Morrisoe, Morag Myerscough (Studio Myerscough), Naked Design, Justus Oehler (Pentagram), Ben Parker and Paul Austin (Made Thought), Michael C Place (Build), Kev Rice & Dave Smith (Jeffery Charles Gallery), David Quay (The Foundry), Professor Erik Spiekermann (United Designers Network), Ed Templeton and Hamish Makgill (Red Design), Chris Turnbull & Steve Johnson (Johnson Turnbull), Simon Waterfall (Poke), Andrew Wilson, Winterbach Fehlschlag
CLICK FOR MORE INFO | OFFICIAL PRESS RELEASE
Memorable speeches are those that elicit a response in the listener. Whether they are political, cultural, serious or light-hearted, the resonance of the words bears a relationship to the delivery of the orator. It is the charisma, body language, tone of voice and personality of a speaker - as well as the message itself – that makes a speech momentous. It is exactly the same elements in visual form, that make successful typography. The posters in this exhibition reflect the creative and expressive powers of typography. It brings together a comprehensive collection of designers and typographers that represent the spectrum of contemporary typographic practice. For the uninitiated the word typography might evoke dry, technical, laborious associations, but this show proves what a richly expressive medium it is. Typography is an essential part of graphic design. At its heart, graphic design is the union of words and images, and the way those words are designed is crucial to the communicative powers of design.
___ The posters in Public Address System have been created by some of the world‚s leading graphic designers. Innovators of the pre digital era such as Derek Birdsall and Alan Kitching; Pentagram partners Angus Hyland, Fernando Gutiérrez and Justus Oehler who thrived in the new technological age; and today's young innovators and rule breakers like FL@33, Experimental Jetset and The Designers Republic, have all contributed to this unique exhibition of typographical design. Today, typefaces are busy doing the job of communicating messages in almost every conceivable modern space – with quiet ease on the pages of novels, shouting thunderously from moving screens in the world's capitals and communicating efficiently on road safety signs. Typography has existed since humans first made marks on the walls of caves to express themselves and has evolved as an art alongside human history. Many typefaces have strong associations with particular eras, products and services that most people aren't aware of until they make the association for the first time (after which it is impossible to stop noticing the way typefaces work). A famous example is the London Underground typeface, designed by Edward Johnson in 1916. It provides such a successful visual backbone to the whole of London Underground that it goes unnoticed in situ, but is instantly recognisable out of context. The most immediate experience of typography for most people today is the fonts they use to write documents on their home computer. But typographically speaking this is a drop in the ocean. Any place that words appear - books, magazines, packaging, signposts, web sites, advertising hoardings, television screens – are the concern of the typographer. Traditionally, posters and speeches jostle together in the arena of public protest. Many of the speeches that have been interpreted for this exhibition are of a political nature and the posters inspired by the words of politicians and orators bring together the audio and visual aspects of the protest march, a familiar experience in recent times. Designer and critic Paul Rand said "typography is an art. Good Typography is Art". This exhibition celebrates the beauty of typography and the resonance it has as a means of communication. It showcases the very best talent from the international design community.
Public Address System is curated by Angharad Lewis (Grafik)
Henry Peacock Gallery
Public Address System
Poster Speeches by 40 Typographers
9 January – 14 February 2004
Preview 8th January 6.30 – 8.30pm
Harriet Warden
Henry Peacock Gallery
38a Foley Street
London W1
Public Address System – Typographic Interpretations of Historical Speeches (London), exhibition and book curated by Angharad Lewis, Grafik magazine, London, UK. First exhibited in London, Henry Peacock Gallery, 9 January – 15 February 2004
see exhibit and exhibition (London)
see also: Public Address System (Berlin) exhibited as part of GraficEurope conference, Berlin, Germany, 14–16 October 2004
