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Adicolor Studio, Adicolor launch exhibition with FL@33’s customised 8" (20.3cm) Adidas Toy2R Qee, Bread & Butter Trade Fair, Berlin, Germany, 28–29 January 2006

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TOY2R / ADIDAS / FL@33 COLLABORATION
FL@33's custom designer toy is called Mr Set Letradidas and was created for Hong Kong-based Toy2R who also collaborated with other designers and artists for this Adidas Adicolor launch event.
___ The customised Adicolor toys were first publicly presented at the Adidas Adicolor launch exhibition shown here.
___ At this occasion Adidas: Adicolor / Toy2R DIY Qee Expo catalogue – an exhibition catalogue – was published presenting the 40 or so Toy2R Qees with profiles of all artists and designers next to pictures of their custom toys.