PRESS ARCHIVE
 

Basics: Format, AVA Publishing, by Gavin Ambrose and Paul Harris, featuring Trans-form magazine and agatheHD.com, p.48–48a, pp.98–99, Lausanne, Switzerland, November 2004 (English)
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BASICS DESIGN 01: FORMAT | TWO FL@33 PROJECTS
The very first book in this now well-established series – translated into many languages – features FL@33's Trans-form magazine and the website agatheHD.com.

|p.48–48a| Trans-form | Oversized issues | Client: Self-initiated | Design: FL@33 | Process: Four-colour, litho oversized loose-leaf journal (((and stapled))) | Trans-form magazine | For a publication containing images of cranes on the skyline, FL@33 chose a loose-leaf oversized magazine format. The format selection marries with the oversized scale of the machinery depicted in the photographs.
|pp.98–99| agatheHD.com | The Screen | Client: AgatheHD | Design: FL@33 | Process: Flash (((and mostly html))) website | AgatheHD | Appropriation and adaptation of other objects is nothing new. For her website Agathe Jacquillat took the appearance of the Macintosh operating system as her inspiration and used it as the basis of her design. When viewed on a Macintosh, this creates a 'screen' within the screen. The appropriation of the visual appearance of software is also used elsewhere in the site as the portfolio section is designed to look like the layers palette in Photoshop. | agatheHD.com

SELECTED STOCKISTS
(Original English edition)
amazon.co.uk
amazon.com
amazon.de
amazon.fr
amazon.ca
amazon.co.jp

SPECS

Paperback with flaps
176 pages
230 x 160mm
ISBN: 978-2884790512

£23.50

Published November 2004
AVA Publishing

OFFICIAL BLURB
Our new series, Basics Design, will incorporate five titles Format, Layout, Typography, Image and Colour, each representing the fundamentals of graphic design. This series will provide design students and anyone with an interest in creativity with an indispensable reference tool and a through knowledge of the building blocks of Graphic Design. Format concerns the physical dimensions of a product and the space one has to best present the graphic elements of a design. Product shape and size is a neglected but key aspect of a design's eventual impact, and within all print and digital media a creative approach to format selection can produce dramatic results. Armed with knowledge of different folding options the designer is open to additional creative possibilities that can have a pronounced effect on the finished product, whether it's an annual report, a book, a package or a magazine insert.