SOUL BOY | TYPE TREATMENT FOR SPORTS MERCHANDISE BRAND
Soul Boy is the moniker of tennis coach and personal trainer Marvin Bramble in London, where he runs his fitness business Miragushi Tennis at Barbican's Golden Lane Sport and Fitness.
___ Later this year the name Soul Boy will officially also be launched as a merchandise brand – initially for a first round of promotional items such as button badges and T-shirts, but we already have plans for more.
___ Miragushi commissioned FL@33 to develop lettering solutions for the new Soul Boy brand. Thanks to FL@33's expertise and established network of trusted suppliers and partners – we also consult and help with logistics to produce sustainably sourced and manufactured items.
___ Soul Boy will not necessarily operate with a traditional logo but different typographic manifestations. Following Soul Boy's enthusiastic mantra, 'It's all about the soul – Soul Boy forever!', we created a wide range of typographic design contenders ranging from crisp digital typography solutions to handmade calligraphic brush and marker pen designs.
___ To get the ball rolling we start Soul Boy's first merchandise range with this beautiful and dynamic type design shown here.
___ This project page will be updated as colour variants are being developed further and Soul Boy's T-shirt and badge designs are ready to be showcased here.