mmm-fesival 2009, anzère | website 2009   March 2009

The 2009 campaign was designed as part of an evolving visual identity FL@33 started to develop in 2008 for the first annual MMM-Festival – Musiques des Montagnes du Monde – that took place in Switzerland. The MMM-Festival featured an eclectic mix of music from mountain areas around the world. The annual event was organised three times in three consecutive summers between 2008 and 2010. The event quickly evolved during this time and so did its visual identity.


Compared to the
2008 version of the festival website the 2009 version – shown here – was a much more comprehensive online presence for the MMM-Festival. The FL@33-designed site was launched in march 2009 and updated throughout spring an summer 2009. It also included sound samples, video previews and maps. The website formed an integral part of the 2009 campaign that also included A0 and A2-sized posters, a programme, banners and flags. A sponsors' brochure was printed before the campaign was launched and apart from this poster-brochure combination for existing and potential sponsors – all following elements from the campaign introduced a fluorescent green (Pantone 802) that became a vital part in the evolution of the festival's visual identity.

Anzère is a beautiful resort, in the Swiss Alps, situated on a high plateau facing south and overlooking the Rhone Valley. The breathtaking panoramic view of the Valaisan Alps presents a whopping 12 peaks over 4000m – from Bitschhorn to Mont-Blanc.

related projects
mmm-festival 2010 | logo system
mmm-festival 2010 | print campaign
mmm-festival 2010 | programme
mmm-festival 2010 | website
mmm-festival 2009 | print campaign
mmm-festival 2009 | programme
mmm-festival 2009 | sponsors' brochure
mmm-festival 2008 | print campaign
mmm-festival 2008 | t-shirts
mmm-festival 2008 | website
mmm-festival 2008 | logo
foe | the big ask live gig programmes and pledge cards
royal festival hall | classical music campaign
royal festival hall | seasonal brochure cover
ecole normale de musique de paris | poster-brochure

VH1 / MTV European | animations

8 minutes 20 seconds (2009) | video

génépi-immobilier | brochure
the 3d type book
the 3d type book – cover
the 3d type book – website
the 3d type book – preview video
the 3d type book – FL@33 logo cake
the 3d type book – FL@33 rubberband ball typeface
made & sold – book
made & sold – cover
made & sold – website
postcard – book
postcard – special packaging/cover design
postcard – website
FL@33 monograph
self-published trans-form magazine
self-published poetry collection
200% cotton book

200% cotton promo t-shirt
300% cotton book
300% cotton promo t-shirt

patterns – new surface design
cult streetwear
penrhyn books – the bitter sea series
cover design | wood/stone architecture
cover design | creative review
cover design | novum magazine
cover design | creator studio
cover design | royal festival hall brochures


related external link
mmm-festival.org  (the final – 2010 – version of the website)

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