| mmm-fesival 2008, anzère | campaign April 2008
The 2008 campaign was designed as part of an evolving visual identity FL@33 developed for the first annual MMM-Festival – Musiques des Montagnes du Monde – that took place in Switzerland. The MMM-Festival featured an eclectic mix of music from mountain areas around the world. The annual event was organised three times in three consecutive summers between 2008 and 2010. The event quickly evolved during this time and so did its visual identity.
The MMM campaign 2008 included the initial logo, A0 and A2-sized festival posters, postcards, wrist tickets, merchandise such as their T-shirts and also the first version of the festival's website. The 2008 poster motif already featured three key ingredients that later evolved into the 2009 and 2010 campaigns. The instrument compositions using the particular instruments used by the selected musicians and bands, the colour green and last but not least the triangle used here as background pattern and illustrative element (later evolving into the festival's logo).
Anzère is a beautiful resort, in the Swiss Alps, situated on a high plateau facing south and overlooking the Rhone Valley. The breathtaking panoramic view of the Valaisan Alps presents a whopping 12 peaks over 4000m – from Bitschhorn to Mont-Blanc.
related projects
mmm-festival 2010 | logo system
mmm-festival 2010 | print campaign
mmm-festival 2010 | programme
mmm-festival 2010 | website
mmm-festival 2009 | print campaign
mmm-festival 2009 | programme
mmm-festival 2009 | sponsors' brochure
mmm-festival 2009 | website
mmm-festival 2008 | t-shirts
mmm-festival 2008 | website
mmm-festival 2008 | logo
foe | the big ask live gig programmes and pledge cards
royal festival hall | classical music campaign
royal festival hall | seasonal brochure cover
ecole normale de musique de paris | poster-brochure
VH1 / MTV European | animations
8 minutes 20 seconds (2009) | video
génépi-immobilier | brochure
the 3d type book
the 3d type book – cover
the 3d type book – website
the 3d type book – preview video
the 3d type book – FL@33 logo cake
the 3d type book – FL@33 rubberband ball typeface
made & sold – book
made & sold – cover
made & sold – website
postcard – book
postcard – special packaging/cover design
postcard – website
FL@33 monograph
self-published trans-form magazine
self-published poetry collection
200% cotton book
200% cotton promo t-shirt
300% cotton book
300% cotton promo t-shirt
patterns – new surface design
cult streetwear
penrhyn books – the bitter sea series
cover design | wood/stone architecture
cover design | creative review
cover design | novum magazine
cover design | creator studio
cover design | royal festival hall brochures
related external link
mmm-festival.org (the final – 2010 – version of the website)
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