what is graphic design for?

The book includes our artwork butterfly sculpture contains 818 pencils, samples of the visual language we developed for stereohype.com, our vinyl toy mr papillon and presents our design initiative B.I.O. (By Invitation Only) button badge series [2].

Excerpt: (...) Agathe Jacquillat and Tomi Vollauschek who run FL@33, a visual communications studio based in London, also oversee stereohype.com, an online boutique of limited editions that reference fashion and graphic art. Ever since they established the firm in 2001, they have put a special emphasis on self-initiated projects such as a magazine called trans-form, and an online collection of sounds called bzzzpeek.com, which they feel tend to inform their commissioned work in healthy ways. The projects also have the advantage of bringing FL@33 into contact with publishers and other designers around the world. "It was really a logical next step to launch our online graphic art and fashion boutique," say the designers. "Stereohype allows us to design and produce our own clothing range and artworks and sell T-shirts, magazines, prints, and posters to a global audience."
Such designers, whether working with the currency of ideas or of things, are developing a vibrant network of creative workshops in which there are no divisions between directing and producing, thinking and making. Because they are in control of the conditions of making, not only can they create new products and ideas, they can also devise new economies for creative practice and reset the standards of quality in ways that will ultimately have impact on more established - and more complacent-institutions and companies. (...)

other FL@33 profiles include
dpi magazine | 10-page profile | nov 2006
new graphic | 12-page profile | july 2006
computer arts 124 | 6-page profile | june 2006
+81 | 6-page profile | may 2006
and – art and design mag | 10-page profile | march 2005
step magazine | jan 2005
novum | 8-page profile | nov 2004
étapes:102 | 4-page article | nov 2003
grafik 110 | 6-page profile | oct 2003
page | 3-page article | april 2003
creative review | nov 2002
étapes:79 | dec 2001
for a complete list please visit our press section

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