| computer arts
– online outlets
featuring FL@33's online boutique stereohype.com.
(...) Stereohype is part competition site, part online gallery, and
is gaining a reputation as an important shop window for designers
and artists looking for wider recognition. It’s also a vehicle
for FL@33 to sell its own work. (...) Selling yourself. Cut out the
middlemen by setting up your own online store Agathe Jacquillat and
Tomi Vollauschek are better known as FL@33 (www.flat33.com), a multi-disciplinary
design studio whose book Made&Sold: Products By Graphic Designers,
Illustrators and Artists (Laurence King Publishing) is due to be published
later this year. Another venture of theirs, Stereohype
(www.stereohype.com)
– an online boutique offering limited editions and rare products
– is also garnering serious attention. Stereohype’s regular
competitions give emerging and established creatives the chance to
promote their talent and get artworks not only featured but produced.
“Initially, we wanted to create a platform for FL@33 alone,”
says Vollauschek. “A place where we could create and sell anything
we felt like directly to customers around the world.” But before
launching Stereohype in October 2004, the pair decided the collection
should include work by handpicked designers, illustrators, photographers
and artists: “Around half of our first-time customers claim
to have found us via word of mouth; friends, family and existing customers
recommending us. We offer our artists a great opportunity to get exposure
and, in the case of our competitions, to win lots of Stereohype goodies
as well.” Running your own shop, however, entails both work
and risk, a fact that the Stereotype team accepted before they went
live. “Additional designer wares [such as T-shirts, books and
button badges] always cost money to start with,” says Vollauschek,
“but if you get it right, they can provide extra income. You
have to be willing to take the risk, for instance, of having plenty
of XL-sized T-shirts lying around for some time [after] all other
sizes have sold out.”
see also FL@33 profiles and interviews
including
dpi
magazine | 10-page profile | nov 2006
new
graphic | 12-page profile | july 2006
computer
arts 124 | 6-page profile | june 2006
+81
| 6-page profile | may 2006
and
– art and design mag | 10-page profile | march 2005
step
magazine | jan 2005
novum
| 8-page profile | nov 2004
étapes:102
| 4-page article | nov 2003
grafik
110 | 6-page profile | oct 2003
page
| 3-page article | april 2003
creative
review | nov 2002
étapes:79
| dec 2001
for a complete list please visit our press
section
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