| stereohype/habitat collaboration | FL@33 concept and packaging
2010
FL@33 and it's sister company Stereohype.com – graphic art and fashion boutique – have partnered up with Habitat in 2010 to develop and manufacture a series of themed button badge sets of four. FL@33/Stereohype compiled and presented a series of themed button badge sets using individual badge designs from our growing collection of button badges created for Stereohype by emerging and established artists and designers from around the world since 2004. The entire collection includes over 600 button badge designs already. A packaging was then developed in close collaboration with Habitat and after all required lab-tests etc were finalised five badge sets were produced as a first test-run. For the first time in Stereohype's history badges were not produced in the United Kingdom but in China – as quantities were simply too high for our usual manufacturing processes. Shown above are pictures of the final badge sets inside a Habitat store in London but also a few snapshots of sketches, packaging details and first samples from China. Also for the first time we were in a position to offer royalties to the selected designers – a real pleasure as this was something we always had in mind but knew it would only become possible when truly large quantities of one particular design would be sold. The high-quality badge sets hit Habitat stores in the UK, France, Germany and Spain in the summer of 2010.
Additional sets are planned for 2011.
The button badge sets Habitat selected in 2010 were created by the following talents: Skulls—United States Of The Arts (USOTA), Rinzen, 123Klan, TwoPoints.Net. Words—Sarah Boris, Richard Kirk, FL@33, David Foldvari. Characters—TwoPoints.Net, Tado, Peskimo, Juju's Delivery. Birds—Hello Nekko, Judith Egger, Kerstin Hlava-Landeck, Kate Forrester. Patterns—Shen Plum, Andy J. Miller, Kat Stubbings, Gareth Bayliss.
"B.I.O. undoubtedly makes Stereohype one of the coolest online shopping destinations for button badges." Gavin Lucas, excerpt from his book Badge/Button/Pin
related projects
stereohype / habitat badge sets aw 2011/2012
stereohype button badge poster
FL@33 contribution to B.I.O. 8 button badge series
stereohype postcard set 2010–11
stereohype / habitat badge sets 2010
stereohype postcard set 2006–07
stereohype postcard set 2004–05
rubber band ball alphabet | the 3d type book
stereohype optimist t-shirt series 2010
stereohype clothing range 2005–06
stereohype clothing range 2004–05
stereohype visual identity
badge button pin bbp4 set
badge button pin book – limited edition badge
related external links
launch stereohype.com
selected articles on stereohype.com button badge collection
digital arts | badgemania with FL@33 | jan 2011 | english
design week | stereohype/habitat collab | 2 sept 2010 | english
FL@33's book made & sold | laurence king | oct 2009 | english
badge button pin | july 2007 | english
novum | oct 2006 | german
étapes:134 | july 2006 | french
digit 91 | sep 2005 | english
page | july 2005 | german
for more recent articles please visit our press section
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