friends of the earth | 'stop biofuel targets' campaign 2008 
April 2008


Friends of the Earth (FoE) approached us this time to illustrate an idea they had in mind of an aesthetic visual with a twist. Things are not what they seem. At first sight the hose pump and its biofuel is the source of a cheerful psychedelic, flower-power-style, explosion of flowers while on closer inspection the flowers reveal details of monkey skulls, traffic jams and deforestation – representing some of the negative aspects of excessive biofuel production.

The flowers themselves (without stems and fuel pump) are also used by FoE as decorative elements for communication materials such as brochure covers, etc.


related projects
foe | 'love recycling' waste campaign
foe | 'the big ask' climate change campaign
foe | 'the big ask' benefit concert in london
foe | climate change postcard set
foe | climate change posters
foe | 'making the movie – an inconvenient truth'

related external links:
friends of the earth [launch foe.co.uk]
foe climate change campaign [
launch thebigask.com]

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