friends of the earth | the big ask 
illustrations of 15 climate change solutions   march 2006
[link to MTV stills below]
We were commissioned by friends of the earth to illustrate 15 climate change solutions for the big ask campaign 2006. We were asked to 'translate' all their research into an understandable, visual language which is accessible to the general public – and of course key politicians and campaigners. There are two different categories: how to safe energy and how to generate energy. Some solutions like switching off your television set (instead of leaving it at 'stand-by') are relatively easy to illustrate while other solutions are rather abstract at first – simply because certain technologies are currently being developed and do not quite exist yet. The illustration series was applied across many media including projections at the big ask benefit concert in london, the welsh and english postcard set and english and bi-lingual posters, etc... Postcards and posters were printed on recycled, uncoated stock.
see also: 5 of our illustrations were also featured in the MTV europe documentary 'making the movie – an inconvenient truth' by former vice president of the usa al gore (MTV uk, friday, september 8th, 7pm and september 10th, 3pm).
related external links:
friends of the earth [launch foe.co.uk]
foe climate change campaign [launch thebigask.com]
al gore's website [launch climatecrisis.net]

creative director at foe: martha sakellariou

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