toi com moi | website
may 2004

Paris-based Toi Com Moi is a new fashion label offering collections specialised on parents and children clothing. Fathers and sons, mums and daughters can find identical items. FL@33 was commissioned to generate concepts, visual identity and their e-commerce site. The site incorporates everyday snapshots and animations of children doodles to create an accessible and playful atmosphere.

The online shop was launched in may 2004 and was live until december 2006 when the site was transformed into a pure presentation site of new collections.

related projects
toi com moi logo and label

stereohype visual identity and online shop
[ launch toicommoi.com ]

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