FL@33 vs Stereohype.com | collection 2004–05
august 2004

Screenprinted t-shirts seen here: Stereohype launch tee 'Squirrel', 'Butterflies in my stomach' [pink, dark navy and orange] and the first three FL@33 T's of the 'coin-operated telescopes series': 'Paris', 'London' and 'New York'.

FL@33 created the visual identity for the graphic art and fashion boutique stereohype.com – which includes the logo, designs for clothing line, postcards, labels, tags, badges, packaging, stationery and the e-commerce site.
Stereohype.com was launched at the end of october 2004. Stereohype.com is a new online boutique offering limited editions and rare products. The Stereohype range is focusing on fresh, innovative and inspirational works and expands regularly. Products include exclusively commissioned artworks for Stereohype. Stereohype.com is a platform for designers and artists around the world. Regular competitions give emerging and established artists/designers the chance to promote their talent and to get their artworks produced and featured. This activity ensures frequent updates and guarantees that the stereohype range stays appealing to its critical and demanding customers. Competitions are announced via our website, mailing list, international magazines and link portals.

related projects
B.I.O. (by invitation only) button badge series
stereohype postcard set 2004–05
stereohype postcard set 2006–07
stereohype clothing range 2004–05
stereohype clothing range 2005–06
200% cotton dog t-shirts for laurence king publishing
novum magazine 11/2004 front cover and FL@33 profile
[ launch stereohype.com ]

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