trans-form | magazine  london | 2001

Trans-form, Trans-it, trans-port.org is a self-initiated Architecture, Art and Design publication by FL@33.
This award-winning first issue is a conceptual project based on an everyday observation of tower cranes combining a magazine, a CD-Rom and a website.
The project was made public in July 2001 during the Royal College of Art, master degree Show in London.

[320x500mm, portrait; uncoated stock: challenger offset 190g; wire stitched; limited edition: 1.000]

TRANS-FORM is a large scale magazine exploring the magic of urban sculptures which appear and disappear in the cities we are living in. Tower cranes which are lifting, transporting, re-constructing, drawing, cutting, dancing, performing, communicating and 'trans-forming' are usually unnoticed by the public’s eye. We present information about tower cranes and crane operators’ daily work in the sky.

TRANS-IT, the attached CD-Rom [PC+ Mac], adds videos and animations combining industrial structures with natural imagery. The CD is presenting a cityscape metamorphosis and defines our cities as being in a 'larval stage'.

TRANS-PORT.ORG, the website is a playful and informative art site. It offers you the possibility to 'build your own crane', to 'climb' a tower crane and to 'be a crane operator'.

The Launch issue of Trans-form, Trans-it, www.trans-port.org has been presented and mentioned in many periodicals and was selected for inclusion in publications such as I.D. Magazine 'Design Review 2002', D&AD's (British Design & Art Direction) Annual 2002 [in the categories 'Complete Magazine Design', 'Illustration'], 'GB - Graphic Britain' [Laurence King Publishing, 2002] and 'Colossal Design' [How Design Books, 2003], Basic Design: Format [AVA Books, 2004], besides many others.

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