basics: image | ava books
by gavin ambrose and paul harris
featuring six FL@33 projects
p.40, 51, 63, pp.122-123, p.130, 169
london | october 2005
re-published as 'bild & grafik'
by stiebner in germany

basics: image | ava books
The second book featuring FL@33 in this great series contains a whopping six FL@33 projects.
metro poster campaign 2003 | 2004
e-commerce website  toi com moi
stereohype squirrel illustration
illustration for groupe galeries lafayette | bhv
illustration: butterfly sculpure contains 818 pencils
illustration: shadows

Synopsis
Images are used everywhere, from cinema posters to perfume packaging, they have the power to elicit a response and impart information. Images can, quite literally, "paint a thousand words", but understanding what they mean, when to use them and how to control them is becoming ever more crucial. The ability to alter images is made far easier through technological advances. Importantly though, what we're altering needs to be understood and controlled. Basics Design: Image will look at two distinct areas: what images mean and how we can create them.
A primer in basic semiotics, Basics Design: Image will unravel the often complicated terminology associated with image 'reading'. On a practical level, this volume will introduce some of the many ways images are created; from reportage photography to illustration, computer generation to iconography and computer and print manipulation.
Basics Design: Image aims to equip the contemporary designer with a series of tools and ideas. Inspirational examples from design agencies help support the 'basic' sections discussed and allow the reader to see the relevance of fundamental principles in practice.
see also basics: format