FL@33

multi-disciplinary
design studio

PRESS ARCHIVE

The Story of Emoji, by Gavin Lucas, designed by FL@33 and also including a commissioned custom-designed FL@33 emoji, p.167, Prestel Publishing, UK, March 2016 (English)
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THE STORY OF EMOJI | COVER AND BOOK DESIGN
Munich-based Prestel Verlag commissioned FL@33 to design the book and cover of The Story of Emoji written and compiled by long-time FL@33-collaborator Gavin Lucas.
___ The book is the first collaboration between FL@33 and Prestel Verlag who also have offices in London and New York and who are part of Verlagsgruppe Random House. And what a great fun project to start with... 8)
___ The cover features our illustration of the 'Smiling Face With Open Mouth' emoji and was created using a variety of different Apple iOS emojis. As these pictures of our advance copy show, the cover was printed using relief varnish to enhance each individual emoji.
___ The FL@33-designed book is due to be published in early Spring 2016. We posted sample spreads and also show our own custom emoji Mind Blown that we were invited to create by Gavin as part of a series of designer emojis he showcases in his book The Story of Emoji.
___ No – not the FL@33 duo are shown here but the charming team that is the book's author Gavin Lucas and Prestel Publishing's Ali Gitlow – at FL@33 HQ to check scatter proofs with us.

THE STORY OF EMOJI | FL@33'S CUSTOM EMOJI
We posted our specially created emoji Mind Blown on a separate project page, together with variation studies, sketches and roughs. Page 167 captions:  ‘There are a couple of missing emoji that I would use a lot. A “no brainer” and also the “mind blown” emoji that I chose to create on this occasion. This emoji would replace my regular use of emoticons O_O and O_o and the alternative “OMG” and “un-be-lievable” to express utter astonishment.’
Tomi Vollauschek, FL@33

CLICK FOR MORE INFO | OFFICIAL BLURB


This is the first book to explain the genesis and cultural significance of emoji, the world's cutest and most popular form of shorthand.
___ If you have a Twitter account or regularly send text messages, it's highly likely that you ve used or received emoji. These characters include symbols and pictograms that represent a host of everyday objects and activities plus, crucially, a selection of faces that denote a range of emotions from happy to sad, angry, confused, surprised or tired. The word emoji literally translates from Japanese as picture (e) and character (moji). The Story of Emoji traces emoji from their origin as a symbol typeface created specifically for a Japanese mobile phone provider in the late 1990s to an international communication phenomenon. As well as a history of emoji and an interview with their creator, Shigetaka Kurita, the book includes an exploration of non-text typefaces, from the decorative fleurons of the early days of the printing press to the innumerable digital typefaces available today, to the use of emoticons, ASCII art, and kaomoji in typed messages. It also looks at an array of artworks, fashion lines, special character sets, advertisements, and projects that convey emoji s widespread impact on contemporary culture. Finally, the book concludes with a section for which a group of illustrators, artists, and graphic designers have created original emoji characters they wish existed, including bacon, a vinyl record, and even a stabbed-in-the-back emoji.


STOCKISTS
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SPECS

Hardcover
English
Colour illustrations
192 pages

195 x 195mm
ISBN-10: 3791381504
ISBN-13: 978-3791381503
£14.99

Published March 2016
Prestel

EMOJI SERIES | BUTTON BADGES
FL@33's graphic art label Stereohype collaborated with Gavin Lucas and 21 talents featured in The Story of Emoji to launch the Emoji Series – 31 button badges featuring bespoke emoji designs as seen in the book. The button badge series launched as part of the book launch exhibition at KK Outlet, London, and its private view on 6 April 2016.

PICTURE CREDITS
The four pictures of Prestel's London Book Fair stand 2016 are shown here with kind permission of Prestel Publishing.

 

 

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