FL@33

multi-disciplinary
design studio

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RCA Secret 2009, with three postcards by FL@33’s Tomi Vollauschek for the 16th annual postcard exhibition and fundraising sale, Royal College of Art, London, UK, 13–20 November 2009.
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THE SECRET
Original works of art for only £40. You guess who it's by. The postcards are signed only on the reverse. The author of each work remains a secret until after the cards are purchased and the signature on the back is revealed.
___ There are usually 2,500 – 3,000 postcards on display and as we wrote in our book Postcard (Laurence King, 2008):
Viewers (...) must pretend not to be disappointed if they mistake a FL@33 card (such as those featured here) for a Damien Hirst or David Bowie...

RCA SECRET POSTCARDS 2009
These typographic paper compositions were part of Profile Typeface – a self-initiated experiment to explore legibility of three-dimensional letters seen only from the side, top or bottom respectively. Helvetica Neue Bold was used. By overlapping the three final die-cut postcards the secret word can be more easily deciphered. Two postcards show the letters seen from the left or the right respectively – while the third postcard shows the letters from the top and bottom. Fascinatingly – the word is almost legible when both – the left and the right – sides of the letters are shown next to each other.
___ The project was inspired by Ji Lee's brilliant Univers Revolved project that later also featured in FL@33's The 3D Type Book (Laurence King Publishing, 2011).

 

 

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