FL@33 LOGO (EARLY 2001) | ASCII
When we set up FL@33 in July 2001 we did not have a logo for the studio. Instead we thought it's best to show our versatility and creativity by having different typefaces and custom lettering for different times and occasions. And so it started with our ASCII logo – shown here – our ASCII letterhead and envelope, followed by an animated version using our Unfolded typeface.
___ Then we had this actual photo-based visual – shown here – until we had a change of heart when we developed our FL@33 logo in 2004 that we have been using ever since.
___ Technically only lettering this artwork is nontheless called Street Typeface 33. It is an excerpt from the FL@33 monograph published as part of the bi-lingual design&designer book series by French Pyramyd Editions.
FL@33 ASCII LOGO
Created with FL@33's first stationery in mind this logo version was first printed on customised envelopes created by turning them inside out revealing the pattern.