FL@33

multi-disciplinary
design studio

SAMARITAINE | ILLUSTRATION SERIES
FL@33 was commissioned in September 2001 by French ad agency Agence V to help them with a pitch. We created this Metro poster campaign and catalogue proposals for Samaritaine – a very big French department store in the heart of Paris.
___ The campaign proposal aimed to create a fusion of Art Nouveau architecture and contemporary elements to provide a fresh image, based on a tradition of the shopping center and the building itself.
___ An image license for one of FL@33's illustrations was later bought by Samaritaine for a cover they printed hundreds of thousands of times on multi-lingual versions of their store maps to help Parisians and the many tourists visiting the department store.

 

 

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