FL@33

multi-disciplinary
design studio

MMM-FESTIVAL | LOGO 2008–2009
This logo was designed by FL@33 as part of an evolving visual identity for the annual MMM-Festival – Musiques des Montagnes du Monde that took place in Anzère, Switzerland.
___ The MMM-Festival featured an eclectic mix of music from mountain areas around the world. The annual event was organised three times in three consecutive summers between 2008 and 2010.
___ The event quickly evolved during this time and so did its visual identity.

EVOLVING IDENTITY
The venue of the 2008 event was an amazing extendable structure especially developed for this event and was unfolded to its full size and glory at approx. 2000m altitude. The structure's silhouette was taken as a starting point for the logo.
___ The structure was meant to be used for all future MMM-Festivals but was later unfortunately abandoned and replaced just before the second edition of the event.
___ The initial logo was introduced during the MMM campaign 2008 and applied across all media including the A0 and A2-sized festival posters, postcards, and also the first version of the festival's website and merchandise such as their T-shirts.

CREATIVE DIRECTION AND FESTIVAL CURATION
In 2010 – two years afterwards – FL@33's responsiblities and involvement in the creative direction of the music festival exceeded those of previous years as FL@33's very own Agathe Jacquillat also curated the MMM-Festival 2010 while also working closely with the organsation team and keeping an eye on FL@33's design and communications part of the complex work.
___ All this happened as an hommage to the festival's founder who sadly and unexpectedly passed away in early 2010.

LOCATION
Anzère is a beautiful resort, in the Swiss Alps, situated on a high plateau facing south and overlooking the Rhone Valley. The breathtaking panoramic view of the Valaisan Alps presents a whopping 12 peaks over 4000m – from Bitschhorn to Mont-Blanc.

 

 

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