FL@33

multi-disciplinary
design studio

PRESS ARCHIVE
 

Grids, Creative Solution for Graphic Designers, RotoVision, with introduction by Lucienne Roberts, featuring  FL@33-designed 200% Cotton and 300% Cotton books and Patterns – New Surface Design, pp.72–81, London, UK, January 2008 (English)
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Grids, 2008

GRIDS
Featuring FL@33 across 10 pages including editorial work for the books 200 % Cotton – New T-Shirt Graphic, 300% Cotton – More T-Shirt Graphics and Patterns – New Surface Design.

CAPTIONS
200 % Cotton – New T-Shirt Graphic and 300% Cotton – More T-Shirt Graphics | Design: Agathe Jacquillat and Tomi Vollauschek of FL@33 | These image-based books contain over 1,000 illustrations each. The grid had to be flexible, provide consistency, and make the design process relatively systematic. Designers Agathe Jacquillat and Tomi Vollauschek developed a multicolumn grid with 10 horizontal fields. In 200% dotted rules form threadlike outlines to frame and connect images and text, foregrounding the grid in a playful way, and making a subtle association with fashion and needlework. The brief for 300% was to refresh the layout while maintaining the visual identity of the previous title in the series. Jacquillat and Vollauschek chose to exploit the versatility of the grid by introducing diagonals to the layout. The result is a lively reinterpretation of the previously used system.

Patterns – New Surface Design | Design: Agathe Jacquillat and Tomi Vollauschek at FL@33 | Coming up with a system that would accomodate examples of elaborate and visually rich pattern making sensitively was a challenge for designers Agathe Jacquillat and Tomi Vollauschek. They had little editorial control over the selection or grouping of the images, which was determined by the author. But, their highly flexible grid allowed them to vary the scale and area used for each example to ensure that the visual relationships between patterns were sympathetic, and potential clashes between designs could be avoided. The page is divided into 12 vertical columns and 17 horizontal fields, with a folio, running foot, and caption zone at the bottom of the page.

SELECTED STOCKISTS
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SELECTED STOCKISTS (REVISED EDITION)
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SPECS
Paperback with CD
224 pages

228 x 205mm

ISBN: 978-2888930013 / 978-2-88893-155-3
£30

First published January 2008 / 2011
RotoVision

Grids, 2008

Grids, 2008

Grids, 2008

Grids, 2008

Grids, 2008

OFFICIAL BLURB (REVISED EDITION)
Now revised and updated with brand new content, this second edition of Grids will give designers of all levels further inspiration and know-how to create outstanding layouts that will succeed in today’s fast-moving and competitive marketplace. Innovative grids provide structure, movement, space, flexibility, and impact. Grids showcases a selection of the best designs for a variety of work, including books, magazines, newspapers, catalogues, brochures, posters, flyers, stationery, and websites. Each design is presented in its original form, and with all the guides and margins overprinted, to afford the reader an insight into how the layout was built around the underlying grid. Detailed captions provide all the essential information, such as the format, measurements, binding, finish, and also the creative inspiration behind the design. An accompanying CD includes grid templates in InDesign and QuarkXPress, plus three illustrated projects and six unique tutorials. This is a truly indispensable reference book for all practitioners and students of graphic design.

 

 

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