stereohype/habitat collaboration | FL@33 concept and packaging 2010
FL@33 and it's sister company Stereohype.com – graphic art and fashion boutique – have partnered up with Habitat in 2010 to develop and manufacture a series of themed button badge sets of four. FL@33/Stereohype compiled and presented a series of themed button badge sets using individual badge designs from our growing collection of button badges created for Stereohype by emerging and established artists and designers from around the world since 2004. The entire collection includes over 600 button badge designs already. A packaging was then developed in close collaboration with Habitat and after all required lab-tests etc were finalised five badge sets were produced as a first test-run. For the first time in Stereohype's history badges were not produced in the United Kingdom but in China – as quantities were simply too high for our usual manufacturing processes. Shown above are pictures of the final badge sets inside a Habitat store in London but also a few snapshots of sketches, packaging details and first samples from China. Also for the first time we were in a position to offer royalties to the selected designers – a real pleasure as this was something we always had in mind but knew it would only become possible when truly large quantities of one particular design would be sold. The high-quality badge sets hit Habitat stores in the UK, France, Germany and Spain in the summer of 2010.
The button badge sets Habitat selected in 2010 were created by the following talents: Skulls—United States Of The Arts (USOTA), Rinzen, 123Klan, TwoPoints.Net. Words—Sarah Boris, Richard Kirk, FL@33, David Foldvari. Characters—TwoPoints.Net, Tado, Peskimo, Juju's Delivery. Birds—Hello Nekko, Judith Egger, Kerstin Hlava-Landeck, Kate Forrester. Patterns—Shen Plum, Andy J. Miller, Kat Stubbings, Gareth Bayliss.