2009, anzère | website 2009 March 2009
The 2009 campaign was designed as part of an evolving visual identity FL@33 started to develop in 2008 for the first annual MMM-Festival – Musiques des Montagnes du Monde – that took place in Switzerland. The MMM-Festival featured an eclectic mix of music from mountain areas around the world. The annual event was organised three times in three consecutive summers between 2008 and 2010. The event quickly evolved during this time and so did its visual identity.
Compared to the 2008 version of the festival website the 2009 version – shown here – was a much more comprehensive online presence for the MMM-Festival. The FL@33-designed site was launched in march 2009 and updated throughout spring an summer 2009. It also included sound samples, video previews and maps. The website formed an integral part of the 2009 campaign that also included A0 and A2-sized posters, a programme, banners and flags. A sponsors' brochure was printed before the campaign was launched and apart from this poster-brochure combination for existing and potential sponsors – all following elements from the campaign introduced a fluorescent green (Pantone 802) that became a vital part in the evolution of the festival's visual identity.
Anzère is a beautiful resort, in the Swiss Alps, situated on
a high plateau facing south and overlooking the Rhone Valley. The
breathtaking panoramic view of the Valaisan Alps presents a whopping
12 peaks over 4000m – from Bitschhorn to Mont-Blanc.