'200%' we said, and then ran away and left these various designers to design a related T-shirt graphic. The results couldn't be more eclectic, from illustrative to typographic to downright bizarre, while in some cases they're really not related to the brief at all. Nonetheless, this chapter presents a snapshot of some truly creative thinking from a wildly talented group of international artists and designers.
p.85 FL@33 [www.flat33.com, www.stereohype.com]
'Our starting point was a typographic experiment incorporating the '%' sign and the 2 of '200', explain designers Agathe Jacquillat and Tomi Vollauschek of London-based design studio, FL@33. 'When we realized that our '200%' creation bore a resemblance to two eyes and a nose, we decided to push our discovery a bit further, making collages and placing the mask on all kinds of animals. Then we made a selection of the funniest ones.'
The T-shirt has been used as an ideal promotional vehicle since way back when. Here we celebrate brands and designers using the T-shirt as a modern-day equivalent of the sandwich board. Well let's face it, it's a darned sight more convenient.
FL@33 [www.flat33.com, www.stereohype.com]
Agathe Jacquillat and Tomi Vollauschek, from France and Germany respectively, met while studying at the Royal College of Art in London. In 2001, they launched their own design agency, FL@33. 'Our mission is to create a vibrant and fresh body of work while maintaining a healthy balance between commissioned and self-initiated projects', they say. Hence their work for clients such as MTV Networks and the Royal Festival Hall, counter-balanced by projects such as their wildly successful experimental sound website, bzzzpeek.com.